Majority of Enterprises to Increase Influencer Marketing Spending. What Goals Do They Have in Mind?

Almost three-quarters (71%) of brand strategists and marketers at leading enterprises consider influence marketing to be a strategic marketing category, according to an Altimeter, Traackr and Top Rank Marketing survey [download page] of 102 respondents at organizations such as Microsoft, American Express and Adobe.

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.