Micro Influencer: A comprehensive Guide to Micro-Influencer Marketing

Micro-influencers have 22.2 times more conversations weekly about recommendations on what to buy when compared to an average consumer Influencers in the 10k-100k follower range offer the best combination of engagement and broad reach 59 percent of micro-influencers believe Instagram to be the most effective social media platform for engaging their target audience 53 percent of micro-influencers have never paid to promote a post 84 percent of micro-influencers charge less than $250 per Instagram post 97 percent charge less than $500 per post 72 percent of consumers will take some action after reading a positive review from 86 percent of marketers are now practicing influencer marketing in some form 48 percent Marketers plan to increase their influencer marketing budget 92 percent of consumers trust recommendations from friends, family, and influencers 26 percent of desktop and 15 percent of mobile users use ad-blockers.

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.