Micro-influencer marketing is gaining clout

As fans use social media to get an intimate window into the lives of celebrities, the idea of having a famous “spokesperson” becomes a trickier dance for brands. If the promotion feels authentic, it can use the power of the internet to multiply its influence — but it can also fall flat on its face when it feels fake.

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.