Micro-Influencers and the Blind Spot in Your Influencer Marketing

At some point in the past year, “micro-influencer” became the advertising industry’s staple buzzword for up-and-coming bloggers, YouTubers and social media personalities who promote a brand or product as part of a larger marketing campaign. The appeals of working with micro-influencers are clear: They reach niche markets, they add unique voices to a brand conversation and they’re cost-effective.

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.