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You are here: Home / Content Marketing / 7 Costly Technology Mistakes Made by Content Marketers

7 Costly Technology Mistakes Made by Content Marketers

April 18, 2014 By Michael Stuart

How to Survive the Next Wave of Technology ExtinctionAllocating sufficient time to the technology if you are in content marketing.  It’s easy to get consumed by the creation of content, but smart content creation requires a lot of thought and planning.

Lessons Learned – Common Mistakes

  1. Not Optimizing Content for Google
  2. Not Optimizing for Social Media
  3. Your website is not mobile compatible
  4. Not having enough automation
  5. Too much focus on traffic and not enough on conversion
  6. Your website not hosted with the right people
  7. Not using the best Social Media management tools

If you have a strategy and avoid the technology mistakes you’ll have a bit of an advantage, because technology by itself does not lead to success without a good strategy.

Read more: Mistakes Made by Content Marketers

Filed Under: Content Marketing Tagged With: marketing, strategy

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.

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