Allocating sufficient time to the technology if you are in content marketing. It’s easy to get consumed by the creation of content, but smart content creation requires a lot of thought and planning.
Lessons Learned – Common Mistakes
- Not Optimizing Content for Google
- Not Optimizing for Social Media
- Your website is not mobile compatible
- Not having enough automation
- Too much focus on traffic and not enough on conversion
- Your website not hosted with the right people
- Not using the best Social Media management tools
If you have a strategy and avoid the technology mistakes you’ll have a bit of an advantage, because technology by itself does not lead to success without a good strategy.