The amount of content needed to create engaging digital experiences has easily doubled, maybe even tripled. Why? The payoff is big. . More current and targeted content leads to improved digital experiences, resulting in deeper customer engagement and increased revenues. It’s easy to see why “content marketing revenues are projected to grow at a 14.4 percent compound annual growth rate from 2017 to 2021,” according to Dawn Papandrea of NewsCred Insights.
About Michael Stuart
Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.