Today’s connected consumer represents a sharp departure from the consumer of the past: relentless in pursuing information, sceptical, savvy, and suspicious of traditional advertising approaches. That being the case, marketers in both the B2C and B2B environments have increasingly begun relying on the strength derived from the trusted third party, the influencer.
About Michael Stuart
Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.