Personable is profitable: A case to rethink your content marketing strategy

It’s no secret that a well thought out content marketing strategy can boost a brand’s visibility. If executed properly, it generates leads and has a positive effect on ROI. However, many businesses still struggle to utilize content effectively. Here, I’ll explain the value of being relatable and provide three suggestions to make your content more personable and profitable.

Link: Personable is profitable: A case to rethink your content marketing strategy
via marketingland.com

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.