Personalization Increases ROI of Email Marketing in Recent Study

We often think the benefit of online marketing to be the ability to reach millions of people at once, but that’s only half of the equation. The other benefit of digital media is the ability to connect to millions with precise targeting and to still be personal. An example of this can be seen in email marketing.

Link: Personalization Increases ROI of Email Marketing in Recent Study
via www.inc.com

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.