Personalized marketing tailors product offers to customers by gathering data on buying habits, interests, and preferences. 88% of marketers know that a customized web experience has high impact on ROI. Still, only 6% of these marketers are actually planning with personalization in mind.
About Michael Stuart
Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.