70-30 Principles of Content Marketing

April 11, 2014 By

Seven Principles of Content MarketingIt’s now a given that Content King and Content Marketing all the rage.

We should follow a 70-30 Rule with 70% of content curated and 30% branded.

Because the rest-of-the-world is at least 70% more interesting than your brand; and, promoting external content builds social capital, makes grateful fans of influencers.

  • All content should be SHAREWORTHY
  • All content should benefit SEO
  • All content should be digestible
  • Content should be channel optimized

It’s not news that more marketers are turning to content marketing curation and have strategies for doing more, as improved measurable business as a result of content curation is widely anticipated to improve for the upcoming business year.

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About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.