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Rainmaker Content Marketing

January 14, 2014 By Michael Stuart

We’re all familiar with the most overproduced form of content. It’s mass-produced, formulaic, and often cynical.
Surviving “Content Shock” and the Impending Content Marketing Collapse
Some call it page-view journalism. Then there’s content that’s really just great advertising; yet, while these can be delightfully entertaining, their business usefulness is questionable.

Rainmaker content:

  • Solves real audience problems,
  • Reflects the character, passion, and knowledge of an authoritative person,
  • Finds a fresh approach to the topic (especially if it’s a popular topic), and
  • Is interesting and easy to read.

Think about most of what you click on that’s shared on Facebook, Twitter, or Google+. Was it worth your time to read? Barely. Do you need any more of it? Not really.

Rainmaker content is real-world content.

  1. It has to be interesting.
  2. It needs to creatively differentiate itself from what’s come before.
  3. It’s always a good idea to promote it intelligently.
  4. And it has to solve a real audience problem.

Read more: Surviving “Content Shock” and the Impending Content Marketing Collapse

Filed Under: Content Marketing Tagged With: content

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.

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