Renault is using artificial intelligence to run its influencer marketing campaigns

Renault is letting machine learning power the decisions it makes about influencer marketing. The automaker is testing an AI social listening tool in a number of European markets which allows it to easily segment audiences and identify influencers they trust. It’s part of a wider shift by the…

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.