When it comes to learning about a brand and purchasing its offerings relationships matter. When you apply this truth to social media marketing efforts, your employees—not online influencers with massive followings—make the difference. The 2018 Sprout Social Index revealed that 71 percent of digital marketers either currently use employee ambassadors or want to for future campaigns.
About Michael Stuart
Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.