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Secrets To Great Content Marketing

April 20, 2014 By Michael Stuart

What’s the secret to doing effective content marketing?

How frequently you write and publish, the precision of your targeting and segmentation, the breadth of your social communities.

Here are three key questions that you should ask yourself before executing a content marketing campaign:

1. Is your content marketing useful?

Every consumer is being faced with an invitation avalanche, where countless companies are asking them to click, watch, like, follow, share, and more. It’s overwhelming. The way to succeed in this hyper-competitive messaging environment isn’t to shout louder and send out even more messages.

2. Are you a digital dandelion?

The rise of mobile internet access as well as myriad social networks is turning digital into a push-based marketing program. The key to effective content marketing is to create informational outposts that represent your brand.

3. Are you the best solution?

The most successful companies are those that create content that fully satiates the needs of the intended audience.

Don’t create a lot of content that is somewhat useful; create a little content that is extraordinarily useful. Your content marketing should constitute the best solution for a particular customer inquiry, problem, or circumstance.

Remember: It’s not about making content. It’s about making content that matters.

Source: forbes.com

Filed Under: Content Marketing Tagged With: brand, content, content marketing, marketing

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.

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