Shorter Posts On Facebook and Google Get More Interactions

March 23, 2014 By

When Is the Best Time to Post on Facebook?The increasing usage of social media in an  always-on world has created a big issue for brands with a decrease of attention span.

Which social media post length gets the best attention and creates the most interactions?

The Correlation Between Social Media Post Length And The Resulting Interactions

Looking at the average interactions per post numbers for Facebook, Google+ and Twitter, shorter posts get more engagement.

  • For Google+ 156 characters is the optimum length of a post update for the most engagement.
  • For Twitter 22 characters is the optimum length of a post update for the most engagement.
  • For Facebook 16 characters is the optimum length of a post update for the most engagement.

Where the number of interactions is defined as the sum of likes, comments and shares. Posts with this length are mostly 2 or 3 words, maybe a very short sentence. 

Best times to post:

Best Times to Post Social Media

Read more: Research: Short Posts On Facebook, Twitter And Google+ Seem To Get More Interactions

Filed Under: Content Marketing, SMO Tagged With:
About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.