Should sales be used to measure the ROI of influencer marketing?

As influencer marketing gets more sophisticated (and expensive), the demand for reliable measumrent of ROI is increasing rapidly.
Are you measuring the value of your efforts the right way?
According to research from Linqia, marketers are predicted to spend $50,000 – $100,000 per influencer…

Link: Should sales be used to measure the ROI of influencer marketing?
via econsultancy.com

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.