Six Essentials for Good Storytelling—and Great Content Marketing

“Storytelling” is often used loosely as a term for good writing. Which makes me wonder: Do marketers actually understand storytelling in the context of content marketing? Yes, it’s a borderline cliché buzzword. And, like “content marketing,” at times ambiguous. But all that aside, here’s why storytelling matters: Social media has ignited the need for good storytelling—the key word being “good.” Simply put, content now spreads in nanoseconds, so there’s more risk in marketing than ever before.