Social media marketing (SMM) is a form of digital marketing that utilises social networking sites as a marketing tool to gain traffic or brand attention. One of the main goals of SMM is to produce content that users will share through their social networks, to help a brand increase exposure and broaden their customer reach.
About Michael Stuart
Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.