What is Strategic Content Marketing?

September 8, 2015 By

Strategic Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, consistent content and consistent content to attract and retain a clearly-defined audience to drive profitable customer action.

  •  Social media marketing: Content marketing strategy comes before your social media strategy.
       
  • SEO: Search engines reward businesses that publish quality, consistent content.
       
  • PR: Successful PR strategies address issues readers care about, not their business.
       
  • PPC: For PPC to work, you need great content behind it.
       
  • Inbound marketing: Content is key to driving inbound traffic and leads.
       
  • Content strategy: Content strategy is part of most content marketing strategies.

Source: Strategic Content MarketingStrategic Content Marketing

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About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.