Tips for stronger relationships with your and your customer’s influencers.
1) Make Them Look Good
Influence is build on the public social web through third party earned media from other influencers and social network communities. Have your brand share influencer content, refer and link to them in blog posts, and generally lavish public praise on them. You may even want to create a public list of your most important influencers.
2) Hire Them
One of the fastest ways to get their attention is to hire them for a project.
3) Throw A Special Event
Host a networking reception for bloggers and online personas with a unique speaker at a great venue . Influencers tend to be solo or small entrepreneurs and they like perks.
4) Send Them Some Love
Just like any other important business relationship, it’s important to remind influencers that they matter to you.
5) Develop Content that Features Them
Influencers live on social equity and are trying to build businesses. Help them achieve both of these things by creating high end content that rises above the standard blog or photograph.
6) Support Their Books or Papers
Most influencers write books as center points of their business and thought leadership pieces to drive influence. Beyond the obvious benefits of writing a book, they also require an enormous investment of time and creativity.
Related articles on Influencers
- Why Brands Must Choose Influencers Wisely (business2community.com)
- Q&A: How Can Brands Find the Right Social Influencers? (mediabistro.com)
- Forbes Top 50 Social Media Power Influencers of 2013 [INFOGRAPHIC] (socialmediatoday.com)