Study: 39% of marketers will increase influencer marketing budgets in 2018

In “The State of Influencer Marketing 2018,” a survey of 181 marketers released today by content marketing platform Linqia and made available to Marketing Dive, 86% of marketers reported using influencer marketing in 2017 — and, of those, 92% said it is an effective strategy. The survey also found that 39% of marketers will increase influencer marketing budgets in 2018, with the majority planning to spend between $25,000 and $50,000, and most reported plans to leverage a multi-faceted influencer strategy, a press release noted.

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.