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Swiped: 5 Steps To Content Marketing In A Post-Tinder World

May 10, 2016 By Michael Stuart

There is a common perception among some marketers and individuals outside the industry that B2B purchasing decisions are made solely based on rational evidence – because business is business and it is not supposed to be “personal.” But the fact is that emotions do play a critical role, and sometimes can even be the driving factor, in how business purchases are made.

Filed Under: Content Marketing Tagged With: business, content, content marketing, marketing

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.

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