8 Infographic Best Practices for a More Effective Content Marketing Strategy [Infographic]

Are you looking for ways to improve your content marketing strategy? Want to utilize infographics to drive traffic to your website or blog? The team from Brafton share eight infographic best practices you should follow in this infographic. Check out the infographic. A version of this post was first published on the Red Website Design blog.

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Can influencer marketing work for any industry?

Business Development Manager / Brand Partnerships
Open Influence, the leader in social influencer marketing, is looking for a London based Business Development Manager / Sales Manager to join our high performing sales team. The primary responsibility is to drive and grow new business revenue…

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Even social networks are struggling with influencer marketing

The following is a guest post from Gil Eyal, CEO and co-founder of HYPR Brands. Aside from the fact that they used a competitor’s platform, Snap’s approach was fairly standard. Snap hired social media star Luka Sabbat to promote Snap Spectacles on Instagram. The relationship was covered by the now standard industry “Pay and Pray” model where brands pay influencers in advance without tying the compensation to any concrete performance metrics.

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Instagram Influencer Marketing: Engagement Rates Drop

Instagram Influencer Marketing: Engagement Rates Drop Instagram’s engagement rates dropped precipitously this week as a result of an API change.Using our in-house analytics software, we examined the likes, comments, and account sizes of the top 500 most-followed accounts on Instagram over the…

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Influencer Marketing Tips Going Into 2019

Yesterday we hosted our fourth Influencer Marketing Huddle event, gathering senior marketing and PR professionals from B2C, B2B and Not-for-profit brands to bounce ideas and experiences off each other, listen to brand & influencer panels, presentations & case studies and participate in practical workshop sessions where they can effectively create their strategies and outline next practical steps.

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7 content marketing stats you need to know for 2019

How is content marketing changing in 2019? What are the key trends you need to know for the next 12 months? Here are the most important stats to maintain a successful content marketing strategy. A content marketing strategy needs to be frequently evaluated to ensure that it’s still relevant. As we’re heading towards the end of 2018, it’s a good time to review your work from the past 11 months to find out what worked better and what needs to be improved.

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The Impact of Artificial Intelligence on Content Marketing

Gone are the times when nearly everything was done manually, and now we are living in a time in which a lot of work is taken over by software, machines, and various automatic procedures. In this aspect, artificial intelligence (AI) has a prominent place in all the progress made today. AI is the science of machines and computers developing intelligence like humans.

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Where Do Fortune 500 Companies Stand with Social Media Marketing in 2018?

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The Advantage of Influencer Marketing Over Celebrity Endorsements

Influencer marketing is quite the buzzword these days, among marketing pundits and honchos. Start-ups to established brands, everyone has been bitten by the bug called influencer marketing. It’s a marketing technique where companies tie up with influential people, to promote their product, service or brand.

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6 Social Media Marketing Automation Tools (and How to Use Them Properly)

As your online presence expands, you may find it difficult to maintain your social media responsibilities. And while you should continue to regularly post original content, there are occasions when it’s acceptable to set your marketing efforts on automation mode. In fact, it’s arguable that no successful social media marketing campaign can be done without some sort of automation.

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