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The Impact of Artificial Intelligence on Content Marketing

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Gone are the times when nearly everything was done manually, and now we are living in a time in which a lot of work is taken over by software, machines, and various automatic procedures. In this aspect, artificial intelligence (AI) has a prominent place in all the progress made today. AI is the science of machines and computers developing intelligence like humans. Read more … [Read more...] about The Impact of Artificial Intelligence on Content Marketing

The Advantage of Influencer Marketing Over Celebrity Endorsements

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Influencer marketing is quite the buzzword these days, among marketing pundits and honchos. Start-ups to established brands, everyone has been bitten by the bug called influencer marketing. It's a marketing technique where companies tie up with influential people, to promote their product, service or brand. Read more … [Read more...] about The Advantage of Influencer Marketing Over Celebrity Endorsements

6 Social Media Marketing Automation Tools (and How to Use Them Properly)

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As your online presence expands, you may find it difficult to maintain your social media responsibilities. And while you should continue to regularly post original content, there are occasions when it's acceptable to set your marketing efforts on automation mode. In fact, it's arguable that no successful social media marketing campaign can be done without some sort of … [Read more...] about 6 Social Media Marketing Automation Tools (and How to Use Them Properly)