Business Development Manager / Brand Partnerships Open Influence, the leader in social influencer marketing, is looking for a London based Business Development Manager / Sales Manager to join our high performing sales team. The primary responsibility is to drive and grow new business revenue... Read more … [Read more...] about Can influencer marketing work for any industry?
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Even social networks are struggling with influencer marketing
The following is a guest post from Gil Eyal, CEO and co-founder of HYPR Brands. Aside from the fact that they used a competitor's platform, Snap's approach was fairly standard. Snap hired social media star Luka Sabbat to promote Snap Spectacles on Instagram. The relationship was covered by the now standard industry "Pay and Pray" model where brands pay influencers in advance … [Read more...] about Even social networks are struggling with influencer marketing
Influencer Marketing Tips Going Into 2019
Yesterday we hosted our fourth Influencer Marketing Huddle event, gathering senior marketing and PR professionals from B2C, B2B and Not-for-profit brands to bounce ideas and experiences off each other, listen to brand & influencer panels, presentations & case studies and participate in practical workshop sessions where they can effectively create their strategies and outline … [Read more...] about Influencer Marketing Tips Going Into 2019
7 content marketing stats you need to know for 2019
How is content marketing changing in 2019? What are the key trends you need to know for the next 12 months? Here are the most important stats to maintain a successful content marketing strategy. A content marketing strategy needs to be frequently evaluated to ensure that it's still relevant. As we're heading towards the end of 2018, it's a good time to review your work from the … [Read more...] about 7 content marketing stats you need to know for 2019
The Impact of Artificial Intelligence on Content Marketing
Gone are the times when nearly everything was done manually, and now we are living in a time in which a lot of work is taken over by software, machines, and various automatic procedures. In this aspect, artificial intelligence (AI) has a prominent place in all the progress made today. AI is the science of machines and computers developing intelligence like humans. Read more … [Read more...] about The Impact of Artificial Intelligence on Content Marketing