Harvard Business Journal’s Power of 1% in Digital Transformation

Many organizations are moving to adopt digital technologies, but the speed of adoption is ever increasing and most organizations need to move at a faster pace to avoid competitive disadvantage. A new approach is needed where companies commit to an … [Read more...]

THE DIGITAL TRANSFORMATION | Are you participating?

 Digital transformation is the term given to the transformation of business activities, processes and models to fully leverage the opportunities of new digital technologies. The aim of integrating digital technology into all areas of a … [Read more...]

Even social networks are struggling with influencer marketing

The following is a guest post from Gil Eyal, CEO and co-founder of HYPR Brands. Aside from the fact that they used a competitor's platform, Snap's approach was fairly standard. Snap hired social media star Luka Sabbat to promote Snap Spectacles on … [Read more...]

B2B Influencer Marketing Interview: Whitney Magnuson, IBM

We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. By continuing to use our site, you accept our use of cookies and revised Privacy Policy. Read more … [Read more...]

Content is the fuel that engages your audience on social media.

Content is the fuel that engages your audience on social media. To engage (meaning) to succeed in attracting and keeping somebody’s attention and interest. Here are nine proven ways to create and share engaging social media content. Stop Using … [Read more...]

B2B Influencer Marketing Interview: Martin Jones, Cox Communications

We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. By continuing to use our site, you accept our use of cookies and revised Privacy Policy. … [Read more...]

Tips On Building Brand Awareness Through Influencer Marketing

Have you ever wondered why your competitors' posts are more liked and shared than yours? Both their content and their products aren't as nearly as good as yours and yet, the buzz is constantly created around them Why is that?Well, they've probably … [Read more...]

The Key Influencer Marketing Challenges and How to Overcome Them

Influencer marketing has become the industry's hottest go-to strategy - just take a look at all the celebrities on your social media feeds that are encouraging you to try that beauty product they claim you 'simply cannot live without'. Brands are … [Read more...]

From A to Z: How to embrace influencer marketing

This article originally appeared on PR Daily in October of 2017. Influencer marketing is growing in popularity. Some marketers can't thrive without a good influencer campaign. Social media communication and blogging have leveled the playing field, … [Read more...]

Influencer marketing startup Mavrck raises another $5.8M

Mavrck has raised another $5.8 million in funding, bringing its total raised to $13.8 million. When the company raised its Series A back in 2015, it was focused on helping brands work with "micro-influencers" who were already using their products. … [Read more...]