Instagram Influencer Marketing: Engagement Rates Drop Instagram's engagement rates dropped precipitously this week as a result of an API change.Using our in-house analytics software, we examined the likes, comments, and account sizes of the top 500 most-followed accounts on Instagram over the... Read more … [Read more...] about Instagram Influencer Marketing: Engagement Rates Drop
PR
The Advantage of Influencer Marketing Over Celebrity Endorsements
Influencer marketing is quite the buzzword these days, among marketing pundits and honchos. Start-ups to established brands, everyone has been bitten by the bug called influencer marketing. It's a marketing technique where companies tie up with influential people, to promote their product, service or brand. Read more … [Read more...] about The Advantage of Influencer Marketing Over Celebrity Endorsements
Content Curation: A Beginner’s Guide To Curating Content
Blog / Social Want to become a content curation pro? You've come to the right place. In this guide we'll teach you how to source and share great content on social media. Content that your audience will like, comment on, and share with their followers (exposing your brand to a wider... Read more … [Read more...] about Content Curation: A Beginner’s Guide To Curating Content
Social Media Acronyms That All Marketers Should Know
Blog / Social When you're staring at slide 58 of an 80-slide presentation with yet another acronym that you don't understand, it feels like you could give up on social media altogether. Don't worry, that's pretty much how every marketer feels. Social media acronyms are no different... Read more … [Read more...] about Social Media Acronyms That All Marketers Should Know
8 Infographic Best Practices for a More Effective Content Marketing Strategy [Infographic]
Are you looking for ways to improve your content marketing strategy? Want to utilize infographics to drive traffic to your website or blog? The team from Brafton share eight infographic best practices you should follow in this infographic. Check out the infographic. A version of this post was first published on the Red Website Design blog. Read more … [Read more...] about 8 Infographic Best Practices for a More Effective Content Marketing Strategy [Infographic]