Studies have shown that coffee has health benefits, including protecting against Parkinson's disease, type 2 diabetes and liver disease, including liver cancer. Coffee also appears to improve cognitive function and decrease the risk of … [Read more...]
IBM-Powered AI Platform Wants to Reinvent the Influencer Marketing Model
December 22, 2018 By
A new content marketing platform is tapping artificial intelligence to match brands with content creators—but it doesn't consider itself to be in the influencer business.Built on technology from IBM Watson, the startup Props announced on Thursday … [Read more...]
Does Influencer marketing really work?
December 22, 2018 By
Yes, if you do it right. Hint: when you hire an Influencer, ask THEM to recommend the best way they can influence for you rather than telling them what to do. PS/I also recommend to read Interview Influencers with Style.. My 2019 predictions for the … [Read more...]
5 Ways To Find Bloggers For Influencer Marketing
December 22, 2018 By
Your smartphone starts lagging, and you decide to buy a new one. You start googling products, but there are millions of sites, ads, and reviews to keep up with. While branded content shows only good sides of popular products, customer reviews are … [Read more...]
Instagram Influencer Marketing: Engagement Rates Drop
December 22, 2018 By
Instagram Influencer Marketing: Engagement Rates Drop Instagram's engagement rates dropped precipitously this week as a result of an API change.Using our in-house analytics software, we examined the likes, comments, and account sizes of the top 500 … [Read more...]
You Ask, I Answer: How to Evaluate Influencer Marketing Software?
December 22, 2018 By
Jim asks, "What should we be looking for in influencer marketing software? We need a BS detector for all the sales pitches." Influencer marketing software has to fulfill at least one of three functions: Identification - finding influencers through … [Read more...]
The Ultimate Guide to Influencer Marketing for 2019
December 22, 2018 By
Preparing to move into another year, it is time to evaluate our marketing strategies. What has worked for you and what hasn't. And, I can tell you NOW Influencer Marketing will DOMINATE the online business arena. When I notice the tide turning … [Read more...]
THE DIGITAL TRANSFORMATION | Are you participating?
December 3, 2018 By
Digital transformation is the term given to the transformation of business activities, processes and models to fully leverage the opportunities of new digital technologies. The aim of integrating digital technology into all areas of a … [Read more...]
Even social networks are struggling with influencer marketing
November 17, 2018 By
The following is a guest post from Gil Eyal, CEO and co-founder of HYPR Brands. Aside from the fact that they used a competitor's platform, Snap's approach was fairly standard. Snap hired social media star Luka Sabbat to promote Snap Spectacles on … [Read more...]
