In an effort to expand their reach into the right markets, many brands are turning to social media influencers. Brands such as Adobe and Squarespace are making use of micro-influencer marketing particularly, seeking out social media celebrities with relatively small, but targeted audiences. An in-depth study by MediaKix forecasted that the US marketing sector will spend … [Read more...] about Marketers Beware: Influencer Marketing Fraud is Real
For the last year or so, Adobe has been working on bringing machine learning-powered features to virtually all of its products thanks to its Sensei AI platform. Adobe Campaigns already allows its users to use machine intelligence to find the best subject lines for their emails and soon, it'll also be able to suggest just the right image to show to the right person who opens a … [Read more...] about Adobe wants to bring its AI smarts to email marketing campaigns
Influencer marketing has been a popular marketing tactic for years, but how effectively are marketers using it, and how has it evolved over time? That's what Traackr and TopRank Marketing set out to discover when they partnered up last year to produce a report on the state of influencer marketing. The two companies polled 102 marketers and brand strategists from companies that … [Read more...] about Report Polls Major Brands on Influencer Marketing Practices
Almost three-quarters (71%) of brand strategists and marketers at leading enterprises consider influence marketing to be a strategic marketing category, according to an Altimeter, Traackr and Top Rank Marketing survey [download page] of 102 respondents at organizations such as Microsoft, American Express and Adobe. … [Read more...] about Majority of Enterprises to Increase Influencer Marketing Spending. What Goals Do They Have in Mind?