Your smartphone starts lagging, and you decide to buy a new one. You start googling products, but there are millions of sites, ads, and reviews to keep up with. While branded content shows only good sides of popular products, customer reviews are subjective, and they contradict. Frustrated, you ditch your search and call a good friend of yours that has recently bought a new … [Read more...] about 5 Ways To Find Bloggers For Influencer Marketing
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The inherent disparity between TV and influencer marketing regulation needs to be fixed
Recently, the ASA put out guidelines which, in their words "help social influencers stick to the rules by making clear when their posts are ads."While I welcome anything that will help drive transparency in the market, I think there is a massive double standard at play when you compare theose to... Read more … [Read more...] about The inherent disparity between TV and influencer marketing regulation needs to be fixed
99 Collaboration Tools You Should Know in 2019
Collaboration tools drive business today. In the last two decades, organizations have learned, sometimes through painful trial and error, that email and meetings aren't adequate tools on their own for people to work together. (Can you believe anyone ever thought they would be?) Now, the way we share files, discuss how to approach a project or a client, manage work in progress, … [Read more...] about 99 Collaboration Tools You Should Know in 2019
How to Capture Qualify and Close Sales Leads
Everyone wants traffic, but few know how to get it. That was the hypothesis behind the birth of Growth Machine, an SEO-focused content marketing agency. If you’re involved in sales for an agency or another business with a sales cycle, there’s almost certainly a way you could be using similar methods to Growth Machine to rapidly capture, qualify and close sales leads on … [Read more...] about How to Capture Qualify and Close Sales Leads
21 Quick & Dirty Content Marketing Tips for More Traffic & Conversions
Conversions.Traffic.Everybody wants them, but not everybody knows the little ways they can improve their content marketing to get them.According to The Goal Pyramid by Matthew Michaelwicz, breaking down your big goals (like more traffic, more conversions, more leads, more sales) into smaller,... … [Read more...] about 21 Quick & Dirty Content Marketing Tips for More Traffic & Conversions