The inherent disparity between TV and influencer marketing regulation needs to be fixed

Recently, the ASA put out guidelines which, in their words "help social influencers stick to the rules by making clear when their posts are ads."While I welcome anything that will help drive transparency in the market, I think there is a massive … [Read more...]

99 Collaboration Tools You Should Know in 2019

Collaboration tools drive business today. In the last two decades, organizations have learned, sometimes through painful trial and error, that email and meetings aren't adequate tools on their own for people to work together. (Can you believe anyone … [Read more...]

How to Capture Qualify and Close Sales Leads

Everyone wants traffic, but few know how to get it. That was the hypothesis behind the birth of Growth Machine, an SEO-focused content marketing agency. If you’re involved in sales for an agency or another business with a sales cycle, there’s … [Read more...]

21 Quick & Dirty Content Marketing Tips for More Traffic & Conversions

Conversions.Traffic.Everybody wants them, but not everybody knows the little ways they can improve their content marketing to get them.According to The Goal Pyramid by Matthew Michaelwicz, breaking down your big goals (like more traffic, more … [Read more...]

3 ways to make a splash with search engine marketing

Offering valuable content and an outstanding website are crucial to PR and marketing efforts, but so are strategies that get consumers to click. Search engine marketing, also known as paid search ads or pay-per-click efforts, can help brand managers … [Read more...]

The Search engine marketing Game-plan Diagram

Valuable content and an outstanding website are crucial to PR and marketing, but so are strategies that get consumers to click. Search engine marketing, recognized as paid search or pay-per-click, helps companies attract consumer attention and … [Read more...]

Natural Language Generation Accelerates Content Marketing: But Keep Your Hands on the Wheel

The amount of content needed to create engaging digital experiences has easily doubled, maybe even tripled. Why? The payoff is big. . More current and targeted content leads to improved digital experiences, resulting in deeper customer engagement and … [Read more...]

How to Document Your Content Marketing Strategy

Content marketing is 62% less costly and generates up to three times more leads than outbound marketing. No longer do you have to reach out to the consumer, you can now have them come to you instead. That's the power of content marketing. But, it's … [Read more...]

How Kraft Heinz Combined Video Ads With Influencer Marketing to Drive Mac & Cheese Sales

How does a clever video marketing campaign and strong influencer marketing partnership help boost sales? Just ask Michelle St. Jacques, Kraft Heinz's Head of Brand & Innovation. In 2017, Kraft Heinz launched a marketing campaign that garnered over … [Read more...]

5 Major Tips to Build & Improve Your Online Presence with Content Marketing

You know what's essential to finding success with content marketing?Building your online presence strategically and consistently.As you construct your content foundation, your authority grows. As your authority grows, people's trust in you grows, … [Read more...]