Many organizations are moving to adopt digital technologies, but the speed of adoption is ever increasing and most organizations need to move at a faster pace to avoid competitive disadvantage. A new approach is needed where companies commit to an ongoing investment of one percent of revenue for digital transformation . It’s an intentional, proactive, radically applied … [Read more...] about Harvard Business Journal’s Power of 1% in Digital Transformation
agile
99 Collaboration Tools You Should Know in 2019
Collaboration tools drive business today. In the last two decades, organizations have learned, sometimes through painful trial and error, that email and meetings aren't adequate tools on their own for people to work together. (Can you believe anyone ever thought they would be?) Now, the way we share files, discuss how to approach a project or a client, manage work in progress, … [Read more...] about 99 Collaboration Tools You Should Know in 2019
What is Hotter than Content Marketing? Yes, it’s Agile Content Marketing – Relevance
customer requirements, and the marketplace itself, were changing so rapidly that it became important to work in "sprints" — as opposed to the "marathons" many are used to. Agile provides a faster go to market, test, and modification opportunity. This stands in sharp . contrast to the previous "waterfall" method which worked in sequential processes based on a set in stone … [Read more...] about What is Hotter than Content Marketing? Yes, it’s Agile Content Marketing – Relevance
Top Content Marketing Growing Pains for B2B Enterprise Marketers
Every organization experiences growing pains when it comes to growing their content marketing program. Customer needs quickly evolve which means that brands need to be agile enough to meet consumer demand. The group that maybe has it toughest of all is B2B enterprise marketers. The added... … [Read more...] about Top Content Marketing Growing Pains for B2B Enterprise Marketers
Make Content Marketing Work With an Agile Team
Even on an Agile team, content creation is a long-term, ongoing effort that can seem out of sync with the constant experimentation and iteration that characterizes an Agile team. And yet, content needs to roll with changing market forces, respond to emerging opportunities, and constantly improve. Basically, content needs to be Agile, too. It just needs to run at its own pace. … [Read more...] about Make Content Marketing Work With an Agile Team