Instagram Influencer Marketing: Engagement Rates Drop Instagram's engagement rates dropped precipitously this week as a result of an API change.Using our in-house analytics software, we examined the likes, comments, and account sizes of the top 500 most-followed accounts on Instagram over the... Read more … [Read more...] about Instagram Influencer Marketing: Engagement Rates Drop
Analytics
47 Facts About Influencer Marketing [Infographic]
WP_Term Object ( [term_id] => 725 [name] => Digital Marketing and Strategy [slug] => digital-marketing-strategy [term_group] => 0 [term_taxonomy_id] => 726 [taxonomy] => roles [description] => Make an impact with your brand story by gaining a deep understanding of your audiences and using intelligent social analytics to guide strategic marketing decisions. Read more … [Read more...] about 47 Facts About Influencer Marketing [Infographic]
Social Media Marketing Trends for Hospitality Industry
Social media and "Big Data" is becoming one of the most important marketing tools for the hospitality industry for 2118 and beyond. Analytics technology and big data have made an incredible amount of information available at the press of a button. The total amount of information available is just exploding, today there is an estimated 5 zettabytes 1,000,000,000,000,000,000,000 … [Read more...] about Social Media Marketing Trends for Hospitality Industry
99 Things You Can Do With Google Tag Manager
An extended list of various articles, blog posts, resources explaining one or another GTM technique that you can apply in your analytics/marketing stack. All posts are split into the following categories: * Clicks * Forms * Sales, ecommerce, conversions, remarketing * Players * Cookies and privacy * Browser-related, navigation * Additional user data * SEO-related * Data … [Read more...] about 99 Things You Can Do With Google Tag Manager
How to Use Google Analytics to Measure and Improve Your Content Marketing
offers incredible reporting features at absolutely no cost. I know Google Analytics isn't the easiest tool in the world to navigate. All of the reporting options quickly become overwhelming. Don't worry. You don't need to be an expert to master Google Analytics. I'm going to share my insights with you on how this stuff works. … [Read more...] about How to Use Google Analytics to Measure and Improve Your Content Marketing