with amplified content marketing
Instagram Influencer Marketing: Engagement Rates Drop Instagram’s engagement rates dropped precipitously this week as a result of an API change.Using our in-house analytics software, we examined the likes, comments, and account sizes of the top 500 most-followed accounts on Instagram over the…
WP_Term Object ( [term_id] => 725 [name] => Digital Marketing and Strategy [slug] => digital-marketing-strategy [term_group] => 0 [term_taxonomy_id] => 726 [taxonomy] => roles [description] => Make an impact with your brand story by gaining a deep understanding of your audiences and using intelligent social analytics to guide strategic marketing decisions.
An extended list of various articles, blog posts, resources explaining one or another GTM technique that you can apply in your analytics/marketing stack. All posts are split into the following categories:
* Clicks
* Forms
* Sales, ecommerce, conversions, remarketing
* Players
* Cookies and privacy
* Browser-related, navigation
* Additional user data
* SEO-related
* Data quality
* Content-related
* Time-related
* Chats, comments
* Miscellaneous
offers incredible reporting features at absolutely no cost. I know Google Analytics isn’t the easiest tool in the world to navigate. All of the reporting options quickly become overwhelming. Don’t worry. You don’t need to be an expert to master Google Analytics. I’m going to share my insights with you on how this stuff works.
The only metrics entrepreneurs should invest energy in collecting are those that help them make decisions. Unfortunately, the majority of data available in off-the-shelf analytics packages are what I call Vanity Metrics. They might make you feel good, but they don’t offer clear guidance for what to do.
Today I’m talking with Pawan Deshpande, the CEO and Founder of Curata. We discuss Curata on the eve of the Social Tools Summit in Boston. Curata provides tools that help marketers curate content and publish it to many channels, as well as provide analytics, best practices, and machine learning to…
The rise of influencer marketing — where brands work with social stars and creators to create and distribute video, photos or text content — has led to a growing number of players clamoring to solve the nascent issues in measurement and safety.
Last week, two firms announced new moves to provide…
Link: ‘We’re competing against crap’: The race is on to provide influencer marketing analytics
via digiday.com
The rise of influencer marketing — where brands work with social stars and creators to create and distribute video, photos or text content — has led to a growing number of players clamoring to solve the nascent issues in measurement and safety.
Last week, two firms announced new moves to provide…
Perhaps you've wanted to incorporate influencer marketing into your strategy but have been too … [Read More...]
Instagram Influencer Marketing: Engagement Rates Drop Instagram's engagement rates dropped … [Read More...]
