Instagram Influencer Marketing: Engagement Rates Drop

Instagram Influencer Marketing: Engagement Rates Drop Instagram’s engagement rates dropped precipitously this week as a result of an API change.Using our in-house analytics software, we examined the likes, comments, and account sizes of the top 500 most-followed accounts on Instagram over the…

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47 Facts About Influencer Marketing [Infographic]

WP_Term Object ( [term_id] => 725 [name] => Digital Marketing and Strategy [slug] => digital-marketing-strategy [term_group] => 0 [term_taxonomy_id] => 726 [taxonomy] => roles [description] => Make an impact with your brand story by gaining a deep understanding of your audiences and using intelligent social analytics to guide strategic marketing decisions.

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Social Media Marketing Trends for Hospitality Industry

Social media and “Big Data” is becoming one of the most important marketing tools for the hospitality industry for 2118 and beyond. Analytics technology and big data have made an incredible amount of information available at the press of a button. The total amount of information available is just exploding, today there is an estimated 5 zettabytes 1,000,000,000,000,000,000,000 bytes of information available on the net.

99 Things You Can Do With Google Tag Manager

An extended list of various articles, blog posts, resources explaining one or another GTM technique that you can apply in your analytics/marketing stack. All posts are split into the following categories:
* Clicks
* Forms
* Sales, ecommerce, conversions, remarketing
* Players
* Cookies and privacy
* Browser-related, navigation
* Additional user data
* SEO-related
* Data quality
* Content-related
* Time-related
* Chats, comments
* Miscellaneous


Source: GrowthHackers Trending http://growthhackers.com/articles/99-things-you-can-do-with-google-tag-manager

How to Use Google Analytics to Measure and Improve Your Content Marketing

offers incredible reporting features at absolutely no cost. I know Google Analytics isn’t the easiest tool in the world to navigate. All of the reporting options quickly become overwhelming. Don’t worry. You don’t need to be an expert to master Google Analytics. I’m going to share my insights with you on how this stuff works.

IIM Calcutta in association with Training.com announces the second batch of executive program in digital and social m…

Business Wire India the second batch of the Executive Program in Digital and Social Media Marketing Strategy, in association with. a multi-modal learning platform by NIIT, to help build a great career in the field of digital marketing. in-depth knowledge on Digital Marketing and Analytics including developing holistic digital and social media strategy, designing success metrics that are aligned to corporate marketing strategy, cross-platform and cross-media digital marketing, digital marketing using Big Data etc.

15 Crucial Content Marketing Metrics You Should Track To Boost Your Bottom Line

The only metrics entrepreneurs should invest energy in collecting are those that help them make decisions. Unfortunately, the majority of data available in off-the-shelf analytics packages are what I call Vanity Metrics. They might make you feel good, but they don’t offer clear guidance for what to do.

The Value of Content Curation with Curata

Today I’m talking with Pawan Deshpande, the CEO and Founder of Curata. We discuss Curata on the eve of the Social Tools Summit in Boston. Curata provides tools that help marketers curate content and publish it to many channels, as well as provide analytics, best practices, and machine learning to…

‘We’re competing against crap’: The race is on to provide influencer marketing analytics

The rise of influencer marketing — where brands work with social stars and creators to create and distribute video, photos or text content — has led to a growing number of players clamoring to solve the nascent issues in measurement and safety.
Last week, two firms announced new moves to provide…

Link: ‘We’re competing against crap’: The race is on to provide influencer marketing analytics
via digiday.com

‘We’re competing against crap’: The race is on to provide influencer marketing analytics

The rise of influencer marketing — where brands work with social stars and creators to create and distribute video, photos or text content — has led to a growing number of players clamoring to solve the nascent issues in measurement and safety.

Last week, two firms announced new moves to provide…