Instagram Influencer Marketing: Engagement Rates Drop Instagram's engagement rates dropped precipitously this week as a result of an API change.Using our in-house analytics software, we examined the likes, comments, and account sizes of the top 500 most-followed accounts on Instagram over the... Read more … [Read more...] about Instagram Influencer Marketing: Engagement Rates Drop
Many organizations are moving to adopt digital technologies, but the speed of adoption is ever increasing and most organizations need to move at a faster pace to avoid competitive disadvantage. A new approach is needed where companies commit to an ongoing investment of one percent of revenue for digital transformation . It’s an intentional, proactive, radically applied … [Read more...] about Harvard Business Journal’s Power of 1% in Digital Transformation
Content is the fuel that engages your audience on social media. To engage (meaning) to succeed in attracting and keeping somebody’s attention and interest. Here are nine proven ways to create and share engaging social media content. Stop Using Text, Start Showing. ... Use High-Quality Stock Photography. ... Recycle Your Evergreen Content into Infographics. ... … [Read more...] about Content is the fuel that engages your audience on social media.
One of the terms internet startups loved to use in the early days with venture capitalists was "one-stop shop." It signified a company that provides a multitude of services—one that's able to service an entire category and can claim ownership to a large addressable market. In reality, it didn't... … [Read more...] about Vertical Networks May Be the Future of Influencer Marketing
Collaboration tools drive business today. In the last two decades, organizations have learned, sometimes through painful trial and error, that email and meetings aren't adequate tools on their own for people to work together. (Can you believe anyone ever thought they would be?) Now, the way we share files, discuss how to approach a project or a client, manage work in progress, … [Read more...] about 99 Collaboration Tools You Should Know in 2019