Instagram Influencer Marketing: Engagement Rates Drop Instagram's engagement rates dropped precipitously this week as a result of an API change.Using our in-house analytics software, we examined the likes, comments, and account sizes of the top 500 … [Read more...]
Vertical Networks May Be the Future of Influencer Marketing
November 1, 2018 By
One of the terms internet startups loved to use in the early days with venture capitalists was "one-stop shop." It signified a company that provides a multitude of services—one that's able to service an entire category and can claim ownership to a … [Read more...]
99 Collaboration Tools You Should Know in 2019
October 31, 2018 By
Collaboration tools drive business today. In the last two decades, organizations have learned, sometimes through painful trial and error, that email and meetings aren't adequate tools on their own for people to work together. (Can you believe anyone … [Read more...]
How to Capture Qualify and Close Sales Leads
August 22, 2018 By
Everyone wants traffic, but few know how to get it. That was the hypothesis behind the birth of Growth Machine, an SEO-focused content marketing agency. If you’re involved in sales for an agency or another business with a sales cycle, there’s … [Read more...]
Influencer Marketing: It’s Not A Funnel | Marketing Insider Group
July 23, 2018 By
This post was originally published on this site. Influence marketing is all the rage. Influencers get paid big bucks to capitalize on their large networks in hopes that the brands they recommend will fly off the shelves. In fact, influencers have a … [Read more...]
Celebrity Influencer Marketing Is Dead, Report Says–Real Employees And Customers Are Better
July 13, 2018 By
While many (including me) have heralded influencer marketing as one of the Holy Grails of effective public relations, a new report from Sprout Social suggests that celebrity influencers are rapidly losing their power. But before you hang up the … [Read more...]
