47 Facts About Influencer Marketing [Infographic]

WP_Term Object ( [term_id] => 725 [name] => Digital Marketing and Strategy [slug] => digital-marketing-strategy [term_group] => 0 [term_taxonomy_id] => 726 [taxonomy] => roles [description] => Make an impact with your brand story by gaining a deep understanding of your audiences and using intelligent social analytics to guide strategic marketing decisions.

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The ROI of Influencer Marketing

Influence marketing is all the rage now, and it’s fairly easy to understand why, as brands struggle to get their own organic and even paid content out to their target audiences. I recently explained 5 reasons to work with an influencer, which details why more and more brands choose to work with micro-influencers in particular in order to create content and get that content to actually reach and get engagements from the right audiences.

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Influencer Marketing Lessons from Fashion Nova and Zara

LONDON, United Kingdom — Influencers continue to grow in popularity as a way for brands to appeal to their customer and attract new audiences. However, some fashion brands have been more successful than others, with Fashion Nova, Zara, KKW Beauty and H&M taking the lead in the first half of 2018,…

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Social influencer marketing grows following among hotels

When it comes to marketing, few tools are as powerful as social media. Thanks to their sizable caches of personal data, platforms like Facebook and Instagram have made it easier than ever for brands to target specific markets based on age, location, gender and interests. . What can vary widely, however, is how marketers choose to target audiences.

What’s Next for Influencer Marketing?

Marketers and audiences alike have been captivated by influencers on social media. Who doesn’t want recommendations from trustworthy sources? And what brand doesn’t want to be the one recommended by influential social media users?

Word-of-mouth works, and influencer marketing has proven its worth…

Marketers Beware: Influencer Marketing Fraud is Real

In an effort to expand their reach into the right markets, many brands are turning to social media influencers. Brands such as Adobe and Squarespace are making use of micro-influencer marketing particularly, seeking out social media celebrities with relatively small, but targeted audiences. An in-depth study by MediaKix forecasted that the US marketing sector will spend approximately $1.6 billion on Instagram influencers alone this year.

Killer Content Marketing eBook [White Paper]

Deliver Unbeatable Content Marketing with Social Data

Whatever kind of business you work in, great content is at the core of your marketing strategy. It’s hard to know which topics and themes to focus on and how to be sure the content you invest in is reaching the right audiences. This eBook will…

Influencer Marketing Lessons from Fashion Nova and Zara

LONDON, United Kingdom — Influencers continue to grow in popularity as a way for brands to appeal to their customer and attract new audiences. However, some fashion brands have been more successful than others, with Fashion Nova, Zara, KKW Beauty and H&M taking the lead in the first half of 2018,…

Workshop to focus on content marketing

The Port of Muskogee has partnered with Indian Capital Technology Center to bring Driven Digital and its marketing gurus back to Muskogee. This time around, the workshop will focus on content marketing. Driven Digital’s workshop will help your company craft a more engaging message for your target audiences; create and follow a content schedule; and learn how to leverage your website, video and social media tools to get likes, shares and page views.

Social Media Marketing Statistics You Need to Know for 2018.

In this day and age, we all know that advertising and social media must go hand in hand if your brand wants to see any type of success. No longer are the days where you could get away with posting a couple of banner ads and hope for the best—brands need to connect with their audiences in a way that’s only possible through social media.