WP_Term Object ( [term_id] => 725 [name] => Digital Marketing and Strategy [slug] => digital-marketing-strategy [term_group] => 0 [term_taxonomy_id] => 726 [taxonomy] => roles [description] => Make an impact with your brand story by gaining a deep understanding of your audiences and using intelligent social analytics to guide strategic marketing decisions. Read more … [Read more...] about 47 Facts About Influencer Marketing [Infographic]
Influence marketing is all the rage now, and it's fairly easy to understand why, as brands struggle to get their own organic and even paid content out to their target audiences. I recently explained 5 reasons to work with an influencer, which details why more and more brands choose to work with micro-influencers in particular in order to create content and get that content to … [Read more...] about The ROI of Influencer Marketing
LONDON, United Kingdom — Influencers continue to grow in popularity as a way for brands to appeal to their customer and attract new audiences. However, some fashion brands have been more successful than others, with Fashion Nova, Zara, KKW Beauty and H&M taking the lead in the first half of 2018,... Read more … [Read more...] about Influencer Marketing Lessons from Fashion Nova and Zara
When it comes to marketing, few tools are as powerful as social media. Thanks to their sizable caches of personal data, platforms like Facebook and Instagram have made it easier than ever for brands to target specific markets based on age, location, gender and interests. . What can vary widely, however, is how marketers choose to target audiences. … [Read more...] about Social influencer marketing grows following among hotels
Marketers and audiences alike have been captivated by influencers on social media. Who doesn't want recommendations from trustworthy sources? And what brand doesn't want to be the one recommended by influential social media users? Word-of-mouth works, and influencer marketing has proven its worth... … [Read more...] about What’s Next for Influencer Marketing?