The ROI of Influencer Marketing

Influence marketing is all the rage now, and it's fairly easy to understand why, as brands struggle to get their own organic and even paid content out to their target audiences. I recently explained 5 reasons to work with an influencer, which details … [Read more...]

Influencer Marketing Lessons from Fashion Nova and Zara

LONDON, United Kingdom — Influencers continue to grow in popularity as a way for brands to appeal to their customer and attract new audiences. However, some fashion brands have been more successful than others, with Fashion Nova, Zara, KKW Beauty and … [Read more...]

Social influencer marketing grows following among hotels

When it comes to marketing, few tools are as powerful as social media. Thanks to their sizable caches of personal data, platforms like Facebook and Instagram have made it easier than ever for brands to target specific markets based on age, location, … [Read more...]

What’s Next for Influencer Marketing?

Marketers and audiences alike have been captivated by influencers on social media. Who doesn't want recommendations from trustworthy sources? And what brand doesn't want to be the one recommended by influential social media users? Word-of-mouth … [Read more...]

Marketers Beware: Influencer Marketing Fraud is Real

In an effort to expand their reach into the right markets, many brands are turning to social media influencers. Brands such as Adobe and Squarespace are making use of micro-influencer marketing particularly, seeking out social media celebrities with … [Read more...]

Killer Content Marketing eBook [White Paper]

Deliver Unbeatable Content Marketing with Social Data Whatever kind of business you work in, great content is at the core of your marketing strategy. It's hard to know which topics and themes to focus on and how to be sure the content you invest in … [Read more...]

Influencer Marketing Lessons from Fashion Nova and Zara

LONDON, United Kingdom — Influencers continue to grow in popularity as a way for brands to appeal to their customer and attract new audiences. However, some fashion brands have been more successful than others, with Fashion Nova, Zara, KKW Beauty and … [Read more...]

Workshop to focus on content marketing

The Port of Muskogee has partnered with Indian Capital Technology Center to bring Driven Digital and its marketing gurus back to Muskogee. This time around, the workshop will focus on content marketing. Driven Digital's workshop will help your … [Read more...]

Social Media Marketing Statistics You Need to Know for 2018.

In this day and age, we all know that advertising and social media must go hand in hand if your brand wants to see any type of success. No longer are the days where you could get away with posting a couple of banner ads and hope for the best—brands … [Read more...]

Renault is using artificial intelligence to run its influencer marketing campaigns

Renault is letting machine learning power the decisions it makes about influencer marketing. The automaker is testing an AI social listening tool in a number of European markets which allows it to easily segment audiences and identify influencers … [Read more...]