8 Infographic Best Practices for a More Effective Content Marketing Strategy [Infographic]

Are you looking for ways to improve your content marketing strategy? Want to utilize infographics to drive traffic to your website or blog? The team from Brafton share eight infographic best practices you should follow in this infographic. Check out the infographic. A version of this post was first published on the Red Website Design blog.

Read more

Content is the fuel that engages your audience on social media.

Content is the fuel that engages your audience on social media. To engage (meaning) to succeed in attracting and keeping somebody’s attention and interest. Here are nine proven ways to create and share engaging social media content.

  • Stop Using Text, Start Showing. …
  • Use High-Quality Stock Photography. …
  • Recycle Your Evergreen Content into Infographics. …
  • Share Customer Testimonials & Reviews. …
  • Search Visual Trends on Pinterest. …
  • Host Contests & Surveys.

Content marketing plays a big role in social media marketing, because of these connecting elements that help in shaping content marketing strategy for social media:

  1. Goals
  2. Target audience
  3. Product preview
  4. Communication
  5. Plans

In order to succeed in social media campaigns or marketing, the first thing you have to do is to set your goals or objectives. What do you want to achieve? Who is your target audience? How many people are you targeting? When is your deadline? When you have set your goals and targeted audience, from there, social media starts taking place. On social media, you can start taking notes of those people who seem to be your perfect criteria for your target audience.

Once you get the perfect idea about who your target audience will be, you can start previewing your products and categorizing them into some parts that depend on your target audience’s age, gender, or locations. From that, you can plan strategies on how to approach your target audience and communicate with them.

Communication needs strategies because how you deliver a message to your target audience will define what their response will be. With social media combined with strategic planning, you can communicate better with your target audience, your existing customers and even with your potential customers.

After maintaining good communication with your audience, you can start making marketing plans. Marketing plan here means that you create a content plan and test it first. In case it does not work out, you try to create solutions based on the problems or things that lack in that content plan. Then re-create the whole plan with new strategies, before executing it on social media. Good combination of content marketing and social media can be the key to great marketing strategies for the future.

When you combine content marketing with social media, you have to be focused on these objectives in mind:

  • Help your target audience understand your products or services better
  • Entertain your target audience with your interesting content
  • Educate your target audience on new trends and best practices
  • Tell your target audience about the challenge of the current situation
  • Convince your target audience to buy your products or use your services and tell them why they need it

reference: bestinau.com.au

 

5 Inspiring Content Marketing Case Studies (with Results!)

It’s hard to keep track of everything new in content marketing, especially if you consider that 91% of B2B marketers and 86% of B2C marketers indicate they are using content currently as part of their overall marketing strategy. There are many articles with best practices, proven strategies, and…

5 Content Marketing Best Practices You Should Ignore

Online content marketing has been around for a while — a decade or so. Like anything “digital,” content marketing has metamorphosed from its nascent origins on message boards to its mature form that includes anything from animated infographics to skydiving stunts. We’ve reached the point where it’s time to start ignoring many of the “best practices” that have accumulated over the years, and pull back the curtain on the only enduring “best practice” that you need to be aware of.

Top Tips For Search Engine Optimization & SEM

Search engines like Google are a great platform to reach out to your potential customers and run paid promotions. In this article we will list down few of the best practices to be followed concerning search engine optimization (SEO) and search engine marketing (SEM). Search engine marketing is one of the most popular digital marketing practices that is bound to deliver results.

Best Practices: Content Marketing for Driving Quality SEO and Inbound Customers

Content marketing and SEO are inextricably linked. Content marketing is what fuels a company’s SEO efforts and inbound lead generation channel. At Bizzabo, we’ve seen this principle in action and, by investing in the creation of high-quality content, we’ve seen substantive improvements in both our organic search rankings and the quality of our inbound customer requests.

Top Brands Share Secrets to Successful Influencer Marketing [Video]

Influencer marketing has become one of the most powerful tools in outreach, and many of the world’s biggest brands are finding unique ways to strategize around this new channel and navigate its integration into the broader marketing mix. In this video, I talk to several top digital marketers about how influencers fit into their overall strategy and about some of the key learnings and best practices they’ve discovered along the way.

45 Content Marketing Best Practices That Are Actually Myths

Even though content marketing isn’t exactly new anymore, there are still a lot of misconceptions surrounding the best practices for this industry and just exactly what content marketing is. I want to take each of these content marketing myths on and bust them. Everything from the fact that content marketing is only about blogging to whether or not it’s too expensive to examining whether or not video is too costly to produce a return on investment.

Link: 45 Content Marketing Best Practices That Are Actually Myths
via neilpatel.com

Content Marketing Best Practices for Small Businesses

Content Distribution, Content Promotion. Are you constantly struggling to maintain a healthy online presence for your small business? Having a website, social media pages, and even a blog is a great way to boost your company’s visibility online, but there’s a lot of competition out there. Rather than spending your marketing budget on expensive and pushy online advertisements that most people tend to ignore or block, it’s time to consider a content marketing strategy for your small business.

5 Best Practices for Enterprise Influencer Marketing #CMWorld

It was all aboard the Content Marketing World Enterprise Wednesday morning, as TopRank Marketing CEO Lee Odden took marketers to the not-so-final frontier of marketing: influencer marketing.

Lee’s session, “Big Brand Influencer Marketing: Trends & Best Practices,” had the flight deck packed with…