Social media and "Big Data" is becoming one of the most important marketing tools for the hospitality industry for 2118 and beyond. Analytics technology and big data have made an incredible amount of information available at the press of a button. The total amount of information available is just exploding, today there is an estimated 5 zettabytes 1,000,000,000,000,000,000,000 … [Read more...] about Social Media Marketing Trends for Hospitality Industry
Big data
IIM Calcutta in association with Training.com announces the second batch of executive program in digital and social m…
Business Wire India the second batch of the Executive Program in Digital and Social Media Marketing Strategy, in association with. a multi-modal learning platform by NIIT, to help build a great career in the field of digital marketing. in-depth knowledge on Digital Marketing and Analytics including developing holistic digital and social media strategy, designing success metrics … [Read more...] about IIM Calcutta in association with Training.com announces the second batch of executive program in digital and social m…
The Role Big Data Plays in Influencer Marketing
Influencer marketing is the leading way in which brands can get noticed. Big data is also one of the leading ways in which companies manage to find out about their customers and to tailor their marketing campaigns. So, it makes sense that you should come together to maximize your chances of being seen. … [Read more...] about The Role Big Data Plays in Influencer Marketing
7 Signals You Can’t Ignore With Your Content Marketing Metrics
Despite living in a digital age where we're practically swimming in a sea of big data, there are lots of marketers who think a data-driven approach to marketing is for the nerds. For whatever reason, they can't be bothered with it. But not monitoring data and ignoring metric signals is a good way to leave money on the table. … [Read more...] about 7 Signals You Can’t Ignore With Your Content Marketing Metrics
The Top 3 Trends in Content Marketing Right Now
Say the word "trends" to a group of marketers and you'll reflexively hear the word "data" or even better: "big data!" which may or may not then be followed by eye rolls (and if you're lucky, awkward laughs). If you're like most millennials, you may feel an urgent need to run in the opposite direction. … [Read more...] about The Top 3 Trends in Content Marketing Right Now