A year after launching the brand journalism site Smarter With Gartner, two critical inflection points led us to realize we were ready to advance in the Maturity Model for Content Marketing: The global team of content creators needed more robust tools to produce the steady stream of articles,... Link: More Mature Content Marketing? Do These 5 Things (48) via … [Read more...] about More Mature Content Marketing? Do These 5 Things (48)
brand journalism
More Mature Content Marketing? Do These 5 Things (48)
A year after launching the brand journalism site Smarter With Gartner, two critical inflection points led us to realize we were ready to advance in the Maturity Model for Content Marketing: The global team of content creators needed more robust tools to produce the steady stream of articles,... … [Read more...] about More Mature Content Marketing? Do These 5 Things (48)
Creating Authentic Stories Customers Want to Read
Authentic stories help powerful brands make deep connections with customers. What is a powerful story and how do you tell it? I'd like to share four tips on how to tell stories that make connections and get results. Each woman's story starts with a compelling moment, illustrating the brand experience. When using stories as a vehicle for content marketing, take this advice … [Read more...] about Creating Authentic Stories Customers Want to Read