Over the last three years influencer marketing has gone from strength to strength, thanks largely to greater regulation and the efforts of brands to create more impactful, authentic campaigns. At the start, for many brands, influencer marketing was a land grab. They knew it was important, and that they couldn't afford to ignore it, but they didn't have a clear strategy or … [Read more...] about Influencer Marketing: It’s Not About WHO Anymore – AW360
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Harvard Business Journal’s Power of 1% in Digital Transformation
Many organizations are moving to adopt digital technologies, but the speed of adoption is ever increasing and most organizations need to move at a faster pace to avoid competitive disadvantage. A new approach is needed where companies commit to an ongoing investment of one percent of revenue for digital transformation . It’s an intentional, proactive, radically applied … [Read more...] about Harvard Business Journal’s Power of 1% in Digital Transformation
7 Reasons to Add Influencer Marketing To Your Business Strategy
Souce Internet users spend an average of 135 minutes per day on social media. Thence, marketers have shifted their major part of marketing strategy on social media platforms. However, Influencer marketing has become one of the most effective ways to make your brand popular among the massive... Read more … [Read more...] about 7 Reasons to Add Influencer Marketing To Your Business Strategy
Fast-fashion brands are launching visual search to gain a competitive edge
Omnichannel fast-fashion brands have been challenged to win at e-commerce, and visual search offers a way to gain ground. The post Fast-fashion brands are launching visual search to gain a competitive edge appeared first on Digiday. Source: Digiday https://digiday.com/marketing/fast-fashion-brands-launching-visual-search-gain-competitive-edge/ Marketing,Glossy … [Read more...] about Fast-fashion brands are launching visual search to gain a competitive edge
6 Unique Approaches to eCommerce Content Marketing
Ecommerce companies have undergone a revolution since the early days of online retailing. This revolution has happened from the grassroots as brands have realized the power of content marketing. By utilizing content marketing, retail brands can market themselves because the clients only engage with the content that is important. … [Read more...] about 6 Unique Approaches to eCommerce Content Marketing