Harvard Business Journal’s Power of 1% in Digital Transformation

Many organizations are moving to adopt digital technologies, but the speed of adoption is ever increasing and most organizations need to move at a faster pace to avoid competitive disadvantage. A new approach is needed where companies commit to an … [Read more...]

7 Reasons to Add Influencer Marketing To Your Business Strategy

Souce Internet users spend an average of 135 minutes per day on social media. Thence, marketers have shifted their major part of marketing strategy on social media platforms. However, Influencer marketing has become one of the most effective ways to … [Read more...]

Fast-fashion brands are launching visual search to gain a competitive edge

Omnichannel fast-fashion brands have been challenged to win at e-commerce, and visual search offers a way to gain ground. The post Fast-fashion brands are launching visual search to gain a competitive edge appeared first on Digiday. Source: Digiday … [Read more...]

6 Unique Approaches to eCommerce Content Marketing

Ecommerce companies have undergone a revolution since the early days of online retailing. This revolution has happened from the grassroots as brands have realized the power of content marketing. By utilizing content marketing, retail brands can … [Read more...]

Influencer Marketing Trends to Know in 2018

The popularity of influencers as a marketing medium shows no signs of slowing. They give brands the opportunity to reach consumers through more authentic, experiential marketing forms, while offering entertainment value and a personal connection … [Read more...]

Content marketing replaced social media marketing in India in 2017, says Times Internet

Social media marketing in India saw a 30% decline over the last year due to declining favour among marketers, according to a new report by Times Internet in association with DMAsia.The report, titled 'The State of Indian Digital Marketing - a CMO … [Read more...]

5 Lessons Netflix Can Teach Entrepreneurs About Social Media Marketing

Millennials and, in fact, all demographics like brands that are fun and approachable. August 9, 2018 9 min read Opinions expressed by Entrepreneur contributors are … [Read more...]

3 ways to make a splash with search engine marketing

Offering valuable content and an outstanding website are crucial to PR and marketing efforts, but so are strategies that get consumers to click. Search engine marketing, also known as paid search ads or pay-per-click efforts, can help brand managers … [Read more...]

The Search engine marketing Game-plan Diagram

Valuable content and an outstanding website are crucial to PR and marketing, but so are strategies that get consumers to click. Search engine marketing, recognized as paid search or pay-per-click, helps companies attract consumer attention and … [Read more...]

How Predictive Content Marketing Can Drive B2B Marketing ROI

Sonali brings 8 years of writing and editing experience to MTA. She aims to create, and curate content based on in-depth research, industry insights and the need to tell compelling brand stories that engage readers. In her career, she has worked on … [Read more...]