How Predictive Content Marketing Can Drive B2B Marketing ROI

Sonali brings 8 years of writing and editing experience to MTA. She aims to create, and curate content based on in-depth research, industry insights and the need to tell compelling brand stories that engage readers. In her career, she has worked on multiple content related projects around marketing, sales, social media, corporate communications, digital, events, internal communications, process documents, SEO, advertising etc.

Curalate and Ripple Street Partner to Bring Social Commerce to Influencer Marketing

PHILADELPHIA–(BUSINESS WIRE)–Jul 31, 2018–In a new partnership, Curalate and Ripple Street (formerly House Party, Inc.) have teamed up to make content generated by Ripple Street’s network of 1.1 million influencers shoppable, enabling consumers to go from inspiration to transaction, instantly. With Curalate’s Social Commerce platform, brands can now drive downstream conversions in addition to brand awareness from fan-generated content.

5 Great Examples of Instagram Influencer Marketing

You can learn a lot from the influencers who built their personal brands on Instagram from the ground up, without the support of digital teams and budget. These are the people who understand their core audience needs and content proclivities better than anyone else, because it’s their ability to…

Influencer marketing platforms are making fraud ‘very obvious’ for brands to identify – Digiday

With influencer marketing fraud in the spotlight, influencer marketing software companies are increasingly emphasizing their abilities to detect fraudulent behavior, with some vendors redesigning their systems to that end.

Mavrck, a Boston-based influencer marketing company, released a new system…

Boost Your Brand Image by Pairing Email Marketing with Instagram

Over the period, email marketing has remained one of the oldest online promotional ventures which have been proved quite effective, and it is even more useful and fruitful today. But the most advantageous feature of email marketing is that it can very well comply with the new age marketing…

4 Tools to Expand Content Marketing Efforts in Off-Site SEO

The best content marketers not only write great content but also know how to distribute it. In particular, the best content marketers are focusing their distribution efforts on leveraging the content for the purpose of voice/brand amplification, reputation management, and link building. The…

Meet the Content-Marketing Geniuses Behind the Powerful Brands You Know (Part 2)

Becky Shindell, communications manager at SEMrush, talks about why videos are such a priority.

July 26, 2018

5 min read

Opinions expressed by Entrepreneur contributors are their own.

“Start with…

How Web Design Impacts Content Marketing?

Websites have become one of the most efficient tools for brand promotion. When a person visits a website, web design is noticed first. It matters a lot when it comes to overall user experience. There are many factors that define the user experience of a website. The way a website showcases…

Influencer Marketing Lessons from Fashion Nova and Zara

LONDON, United Kingdom — Influencers continue to grow in popularity as a way for brands to appeal to their customer and attract new audiences. However, some fashion brands have been more successful than others, with Fashion Nova, Zara, KKW Beauty and H&M taking the lead in the first half of 2018,…

5 Common Influencer Marketing Mistakes to Avoid

We Love Shares! Spread the love: In today’s digital age, influencers are hot property. Because of this fact, influencer marketing has become the fastest growing customer acquisition method.

Brands, who once spent their time chasing celebrities instead, are now turning to influencers to endorse…