Collaboration tools drive business today. In the last two decades, organizations have learned, sometimes through painful trial and error, that email and meetings aren't adequate tools on their own for people to work together. (Can you believe anyone ever thought they would be?) Now, the way we share files, discuss how to approach a project or a client, manage work in progress, … [Read more...] about 99 Collaboration Tools You Should Know in 2019
calendar
5 Content Marketing Ideas for February 2018
Valentine's Day dominates the retail calendar in February, driving more than $18 billion in consumer purchases in the United States alone, including, by some accounts, $5.4 billion in ecommerce sales. Valentine's Day spending often includes dinner out, movie tickets, and flowers. But there is still plenty of opportunity for online retailers. … [Read more...] about 5 Content Marketing Ideas for February 2018
How to Build (and Run) a Content Marketing Calendar
"It's all about content." You've probably heard this phrase uttered from your agency or marketing department sometime in the last several years, but it's one that can't be overstated. Today's consumer spends more time researching before making a purchase than ever before, and companies who are... … [Read more...] about How to Build (and Run) a Content Marketing Calendar
Your Editorial Calendar is Not Your Content Marketing Strategy
More and more, I am hearing marketers talk about how they have a strategy . . . and then proceed to say they are set because they have an editorial calendar. At the risk of sounding ranty, I'd love to yell from the rooftops: An editorial calendar is not a content marketing strategy! An editorial... Link: Your Editorial Calendar is Not Your Content Marketing Strategy via … [Read more...] about Your Editorial Calendar is Not Your Content Marketing Strategy
Using spreadsheets to manage your Content Marketing? It might be costing you $120,000
So much content to produce. So many different tools. A lot of miscommunication. Typically, content marketing teams use a set of disconnected tools like project management software, a calendar, spreadsheets and a zillion email exchanges, phone calls, text messages and attachments to create content. Once an item is finalized and approved, another team member uploads it to yet … [Read more...] about Using spreadsheets to manage your Content Marketing? It might be costing you $120,000