Quality is paramount to the success of content marketing; as opposed to older and more traditional forms of marketing, successful content marketing is entirely dependent on good ideas, true originality, and most importantly, giving something of value to your audience. Fantastic content grows organically, gaining exposure and momentum through coverage on blogs, websites, and … [Read more...] about Will Paid Links Will Destroy Good Content?
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Strategies for ethical content marketing
Companies have been telling stories in the name of selling products for decades, but with the rapid growth in content marketing, they have blurred the lines between content and commerce. Here are some strategies for creating ethical content: Don’t focus on yourself. Readers want information that’s useful which often means going beyond your company’s happenings or products and … [Read more...] about Strategies for ethical content marketing