Content is the research search began in the first place. Learning about how to get customers to visit newly created websites is where my search engine optimization education began. In that journey from before there was a Google to today, many things have changed. What has stayed the same is the opportunity to grow business by connecting customers to content by being the best … [Read more...] about 6 Timeless SEO Tips Content Marketers Can Do Now
Content is the fuel that engages your audience on social media. To engage (meaning) to succeed in attracting and keeping somebody’s attention and interest. Here are nine proven ways to create and share engaging social media content. Stop Using Text, Start Showing. ... Use High-Quality Stock Photography. ... Recycle Your Evergreen Content into Infographics. ... … [Read more...] about Content is the fuel that engages your audience on social media.
Everyone wants traffic, but few know how to get it. That was the hypothesis behind the birth of Growth Machine, an SEO-focused content marketing agency. If you’re involved in sales for an agency or another business with a sales cycle, there’s almost certainly a way you could be using similar methods to Growth Machine to rapidly capture, qualify and close sales leads on … [Read more...] about How to Capture Qualify and Close Sales Leads
Creating content for the company decisions makers is no mean feat. The marketing strategy for a B2C industry might be different than a B2B industry. However, you are ultimately creating content for a person. It's just that - this person is more informed, busier, and a little distant to reach out.... … [Read more...] about 5 Easy B2B Content Marketing Wins
Content marketing has become very popular in the last decade. But for all that growth, there seems to be more noise and lower quality than ever. What we're seeing is an influx of spending and a massive increase in content creation, but a lack of content marketing strategy. Content is a... … [Read more...] about Content Marketing Strategy: A Complete Guide for SaaS Companies