Are you and your content strategy in shape for summer? Let's be honest—I'm not and my gym knows it! Or more importantly, my health club knows a thing or two about summer content marketing based on past registration and usage results. Specifically, they know their target audience wants to look buff in their more body-revealing summer clothes and bathing suits. … [Read more...] about Summer Content Marketing Tips: How To Get Your Content Strategy Ready
content strategy
Non-Obvious Tips to Improve Content Marketing from Andy Crestodina
Back in the early 2000s when I first met Andy Crestodina, most websites were just digital versions of corporate brochures with lots of images and little content strategy. Even back then, the co-founder and chief marketing officer at Orbit Media Studios had a bigger vision for what a website could... … [Read more...] about Non-Obvious Tips to Improve Content Marketing from Andy Crestodina
The Zen of Content Marketing: Higher Consciousness, Better Performance
Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. In this newsletter, Robert delivers marketing insights through a zen sensibility, leaving many of us inspired as businesspeople and as people. (Since... … [Read more...] about The Zen of Content Marketing: Higher Consciousness, Better Performance
4 Fixes for More Effective Content Marketing
The myth of content marketing runs deep. We still think that if we build it, they will come. But we've proven time and time again that this strategy doesn't work. It's time to fix that. This ebook isn't a magic bullet for making your content marketing work. That doesn't exist, unfortunately. What we do instead is take you through a step-by-step guide on how to define a … [Read more...] about 4 Fixes for More Effective Content Marketing
Convince and Convert: Social Media Consulting and Content Marketing Consulting
The myth of content marketing runs deep. We still think that if we build it, they will come. But it's been proven time and time again that this strategy doesn't work. It's time to fix that. This ebook isn't a magic bullet for making your content marketing work. That doesn't exist, unfortunately. What we do instead is take you through a step-by-step guide on how to define a … [Read more...] about Convince and Convert: Social Media Consulting and Content Marketing Consulting