Email is a force to be reckoned with for your business. A well-coordinated email campaign can quickly build momentum for your product or service, and recipients favor it. Creativity is critical to keeping your emails in the inbox where they belong. However, being in the inbox itself is one thing and being opened is another. To share the information you want to communicate, … [Read more...] about 8 Sales Email Subject Lines That Get Results
The Cannes Lions International Festival of Creativity, with its dense heritage, famously recognizes and rewards the best in creativity, marketing communications, entertainment, design, tech and innovation. It is considered the ultimate award for organizations working in the advertising and media... … [Read more...] about Influencer Marketing to Win Lions: Has Cannes Lost It Completely?
Marketing automation has given our industry a new way to leverage insights so that we can continually personalize content, making it more relevant and timely for people as they move along the consumer journey. The big debate today is whether or not tech will take over creativity and how we keep... … [Read more...] about When content marketing turns smart: tips on how data can help creativity
Marketing 333 Statistics 319 Socialbakers News 146 Social Customer Care 143 Social Media Tips 118 Events 112 News Advertising How to Product News More Topics. Social media marketing has matured into an industry that requires more than just creativity to succeed. Today, marketers not only have to create content but also need to have a strategic mindset to execute that content … [Read more...] about Can You Measure the ROI of Social Media Marketing?
WPP's boss Sir Martin Sorrell once said, "the definition of creativity needs to change" but how? At YouTube's Space in London, video content producer WatchMojo, in association with The Drum, gathered inspirational speakers from various companies to talk about how marketers can learn from their... … [Read more...] about How to be more creative: advice on audience building, content marketing and localised video