Harvard Business Journal’s Power of 1% in Digital Transformation

Many organizations are moving to adopt digital technologies, but the speed of adoption is ever increasing and most organizations need to move at a faster pace to avoid competitive disadvantage. A new approach is needed where companies commit to an … [Read more...]

THE DIGITAL TRANSFORMATION | Are you participating?

 Digital transformation is the term given to the transformation of business activities, processes and models to fully leverage the opportunities of new digital technologies. The aim of integrating digital technology into all areas of a … [Read more...]

Even social networks are struggling with influencer marketing

The following is a guest post from Gil Eyal, CEO and co-founder of HYPR Brands. Aside from the fact that they used a competitor's platform, Snap's approach was fairly standard. Snap hired social media star Luka Sabbat to promote Snap Spectacles on … [Read more...]

3 Influencer Marketing Lessons Learned From Queen Victoria’s Fierce Style

Nothing says influence like giving your name to an entire era. More than a century after the sun finally set on Queen Victoria's remarkable 63-year reign, her name remains a byword not just for a time period but a set of values and cultural … [Read more...]

12 Top Tools To Complement Your Social Media Marketing Efforts

Around 37% of the world's population is on social media. It's a fantastic place to engage your customers, build relationships and ultimately sell more. Now, I know what you're thinking - 37% of the world's population is a lot. Moreover, social media … [Read more...]

How to Add Video to Your Social Media Marketing Strategy

Video has taken over the internet. And I'm not just talking about cute cat videos or the latest delectable dessert from Buzzfeed's Tasty (those things are amazing!). Over. every single day. businesses that use social media video see revenue grow 49% … [Read more...]

How Chatbots Are Influencing the Future of Content Marketing

Modern consumers crave authentic conversations. To deliver on those expectations and provide more personal experiences, marketers are constantly seeking powerful content tools and better, smarter tech. Although turning to robots doesn't immediately … [Read more...]

How Chatbots Are Influencing the Future of Content Marketing

Modern consumers crave authentic conversations. To deliver on those expectations and provide more personal experiences, marketers are constantly seeking powerful content tools and better, smarter tech. Although turning to robots doesn't immediately … [Read more...]

The Holy Mantras for a Successful Email Marketing Strategy [Infographic]

Oftentimes, a gap exists between an email marketer's expectations and the subscriber's perception of your email message. Such a gap exists because most marketers fail to strategize their campaigns to befit subscriber demand. . When you're expecting a … [Read more...]

How to Upscale: 7 Tips That Marketers Know About Holiday Email Marketing

The meaning of 'Holidays' is subject to perspective. It can be a good opportunity for throwing a Halloween party, catching up with long lost friends, carving a turkey during Thanksgiving, waiting expectantly for that specific deal during Black Friday … [Read more...]