How to Add Video to Your Social Media Marketing Strategy

Video has taken over the internet. And I'm not just talking about cute cat videos or the latest delectable dessert from Buzzfeed's Tasty (those things are amazing!). Over. every single day. businesses that use social media video see revenue grow 49% … [Read more...]

How Chatbots Are Influencing the Future of Content Marketing

Modern consumers crave authentic conversations. To deliver on those expectations and provide more personal experiences, marketers are constantly seeking powerful content tools and better, smarter tech. Although turning to robots doesn't immediately … [Read more...]

How Chatbots Are Influencing the Future of Content Marketing

Modern consumers crave authentic conversations. To deliver on those expectations and provide more personal experiences, marketers are constantly seeking powerful content tools and better, smarter tech. Although turning to robots doesn't immediately … [Read more...]

The Holy Mantras for a Successful Email Marketing Strategy [Infographic]

Oftentimes, a gap exists between an email marketer's expectations and the subscriber's perception of your email message. Such a gap exists because most marketers fail to strategize their campaigns to befit subscriber demand. . When you're expecting a … [Read more...]

How to Upscale: 7 Tips That Marketers Know About Holiday Email Marketing

The meaning of 'Holidays' is subject to perspective. It can be a good opportunity for throwing a Halloween party, catching up with long lost friends, carving a turkey during Thanksgiving, waiting expectantly for that specific deal during Black Friday … [Read more...]

20 Amazing Writing Tools That Will Rock Your Content Marketing

You need to adapt. New technology and on-the-go expectations from your audience have led to a growing need to 'systemize' your life and increase your efficiency. The field of personal effectiveness and productivity is fueled by an increasing number … [Read more...]

Influencer marketing is growing up with tighter contracts

Influencer marketing is moving from a sidelight to a major part of marketing strategies, leading to tighter expectations and contractual obligations that guarantee social stars' rights and advertisers' needs. Agency Digital Brand Architects updated … [Read more...]

16 email marketing terms PR pros should know

Though many PR professionals are fluent in marketing speak, some terms might be unfamiliar. Confusion can especially occur when PR pros' marketing colleagues use terms related to email and digital marketing or employ abbreviations:. "We need to … [Read more...]

10 Low-Cost Tools to Get Started with Influencer Marketing

This is the year for influencer marketing. Heard that before? That's because year after year; influencer marketing growth has eclipsed expectations. A recent study of marketers found that 84 percent of businesses have a campaign planned in the next … [Read more...]

eBay Incorporates Machine Learning to Overhaul Email Marketing Platform

Alex WeinsteinDirector, Marketing Technology and CRMeBay eBay is no stranger to sending batch-and-blast emails—for years, that was the company's primary email strategy. But as customer expectations grew, the strategy—and the technology that supports … [Read more...]