Many organizations are moving to adopt digital technologies, but the speed of adoption is ever increasing and most organizations need to move at a faster pace to avoid competitive disadvantage. A new approach is needed where companies commit to an … [Read more...]
THE DIGITAL TRANSFORMATION | Are you participating?
December 3, 2018 By
Digital transformation is the term given to the transformation of business activities, processes and models to fully leverage the opportunities of new digital technologies. The aim of integrating digital technology into all areas of a … [Read more...]
Even social networks are struggling with influencer marketing
November 17, 2018 By
The following is a guest post from Gil Eyal, CEO and co-founder of HYPR Brands. Aside from the fact that they used a competitor's platform, Snap's approach was fairly standard. Snap hired social media star Luka Sabbat to promote Snap Spectacles on … [Read more...]
3 Influencer Marketing Lessons Learned From Queen Victoria’s Fierce Style
June 27, 2018 By
Nothing says influence like giving your name to an entire era. More than a century after the sun finally set on Queen Victoria's remarkable 63-year reign, her name remains a byword not just for a time period but a set of values and cultural … [Read more...]
How Chatbots Are Influencing the Future of Content Marketing
December 5, 2017 By
Modern consumers crave authentic conversations. To deliver on those expectations and provide more personal experiences, marketers are constantly seeking powerful content tools and better, smarter tech. Although turning to robots doesn't immediately … [Read more...]
How Chatbots Are Influencing the Future of Content Marketing
December 3, 2017 By
Modern consumers crave authentic conversations. To deliver on those expectations and provide more personal experiences, marketers are constantly seeking powerful content tools and better, smarter tech. Although turning to robots doesn't immediately … [Read more...]
The Holy Mantras for a Successful Email Marketing Strategy [Infographic]
December 2, 2017 By
Oftentimes, a gap exists between an email marketer's expectations and the subscriber's perception of your email message. Such a gap exists because most marketers fail to strategize their campaigns to befit subscriber demand. . When you're expecting a … [Read more...]
How to Upscale: 7 Tips That Marketers Know About Holiday Email Marketing
November 24, 2017 By
The meaning of 'Holidays' is subject to perspective. It can be a good opportunity for throwing a Halloween party, catching up with long lost friends, carving a turkey during Thanksgiving, waiting expectantly for that specific deal during Black Friday … [Read more...]
