The following is a guest post from Gil Eyal, CEO and co-founder of HYPR Brands. Aside from the fact that they used a competitor's platform, Snap's approach was fairly standard. Snap hired social media star Luka Sabbat to promote Snap Spectacles on Instagram. The relationship was covered by the now standard industry "Pay and Pray" model where brands pay influencers in advance … [Read more...] about Even social networks are struggling with influencer marketing
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Harvard Business Journal’s Power of 1% in Digital Transformation
Many organizations are moving to adopt digital technologies, but the speed of adoption is ever increasing and most organizations need to move at a faster pace to avoid competitive disadvantage. A new approach is needed where companies commit to an ongoing investment of one percent of revenue for digital transformation . It’s an intentional, proactive, radically applied … [Read more...] about Harvard Business Journal’s Power of 1% in Digital Transformation
THE DIGITAL TRANSFORMATION | Are you participating?
Digital transformation is the term given to the transformation of business activities, processes and models to fully leverage the opportunities of new digital technologies. The aim of integrating digital technology into all areas of a business is to improve operations and how they deliver value to customers, employees, suppliers, partners and stakeholders. This … [Read more...] about THE DIGITAL TRANSFORMATION | Are you participating?
Even social networks are struggling with influencer marketing
The following is a guest post from Gil Eyal, CEO and co-founder of HYPR Brands. Aside from the fact that they used a competitor's platform, Snap's approach was fairly standard. Snap hired social media star Luka Sabbat to promote Snap Spectacles on Instagram. The relationship was covered by the now standard industry "Pay and Pray" model where brands pay influencers in advance … [Read more...] about Even social networks are struggling with influencer marketing
3 Influencer Marketing Lessons Learned From Queen Victoria’s Fierce Style
Nothing says influence like giving your name to an entire era. More than a century after the sun finally set on Queen Victoria's remarkable 63-year reign, her name remains a byword not just for a time period but a set of values and cultural expectations.And if Victoria is still influencing us... … [Read more...] about 3 Influencer Marketing Lessons Learned From Queen Victoria’s Fierce Style