THE DIGITAL TRANSFORMATION | Are you participating?

 Digital transformation is the term given to the transformation of business activities, processes and models to fully leverage the opportunities of new digital technologies. The aim of integrating digital technology into all areas of a … [Read more...]

Social influencer marketing grows following among hotels

When it comes to marketing, few tools are as powerful as social media. Thanks to their sizable caches of personal data, platforms like Facebook and Instagram have made it easier than ever for brands to target specific markets based on age, location, … [Read more...]

99 Collaboration Tools You Should Know in 2019

Collaboration tools drive business today. In the last two decades, organizations have learned, sometimes through painful trial and error, that email and meetings aren't adequate tools on their own for people to work together. (Can you believe anyone … [Read more...]

Instagram & the Shift Towards Data-Driven Influencer Marketing

Join this panel featuring three "OGs" in the influencer industry: Andy Torres, one of the first international fashion bloggers; Daniel Saynt, one of the first creators of a media property; and Vicki Frid, founder of one of the first digital marketing … [Read more...]

Killer Content Marketing eBook [White Paper]

Deliver Unbeatable Content Marketing with Social Data Whatever kind of business you work in, great content is at the core of your marketing strategy. It's hard to know which topics and themes to focus on and how to be sure the content you invest in … [Read more...]

Why You Should Use Infographics In Content Marketing

Why You Should Use Infographics In Content MarketingRate this postInfographics are a mix of design, writing, and analysis that communicate complex data. Ideally, Infographics are visually compelling. If presented well, infographics take deep data and … [Read more...]

Social Media Marketing Trends for Hospitality Industry

Social media and "Big Data" is becoming one of the most important marketing tools for the hospitality industry for 2118 and beyond. Analytics technology and big data have made an incredible amount of information available at the press of a button. … [Read more...]

The Link Between Employee Advocacy And Influencer Marketing

Sprout Social recently published some data about employee advocacy outweighing influencer marketing both from a budget and value perspective in their The 2018 Sprout Social Index. Here are a few data points that caught my attention:. The index also … [Read more...]

Integrating AI with Social Media Marketing to Persuade Profitable Markets

The decade belongs to the phenomenal rise of social media marketing and advertising. Thanks to Mary Meeker's insights on internet trends in 2018, marketing teams have a fair idea of how social media companies impact the way customers interact with … [Read more...]

The 5 Best Influencer Marketing Studies of 2018 So Far

The field of marketing is in constant flux, with marketers constantly analyzing emerging trends and data to determine optimal strategies. As a result, marketing studies only a year old can be outdated. Fortunately, a fresh crop of influencer … [Read more...]