Harvard Business Journal’s Power of 1% in Digital Transformation

Many organizations are moving to adopt digital technologies, but the speed of adoption is ever increasing and most organizations need to move at a faster pace to avoid competitive disadvantage. A new approach is needed where companies commit to an … [Read more...]

99 Collaboration Tools You Should Know in 2019

Collaboration tools drive business today. In the last two decades, organizations have learned, sometimes through painful trial and error, that email and meetings aren't adequate tools on their own for people to work together. (Can you believe anyone … [Read more...]

What the Psychology of Persuasion Shows Us About Geting Influencer Marketing Right

Influencer marketing has been one of the biggest buzzwords and trendiest communication strategies of 2017. Tom Ward, writing for Forbes, certainly thinks so and suspects the trend will continue in 2018. The way we talk about influencer marketing … [Read more...]

How To Integrate Your App With Email Marketing During Mobile App Development

Overview Many top mobile app development companies create amazing apps for your business. You know these apps are unique with huge user benefits. But at the end, you experience difficulty in your quest to reach customers. It becomes more worrying … [Read more...]

Focus your content marketing, but don’t have tunnel vision

Something that I've been noticing is that many companies focus their content development with tunnel vision. What does that mean? It means your content is so closely aligned to your product offerings that you keep running circles around the same … [Read more...]

The 3 Crucial Stages of an Effective Content Marketing Strategy

Print. Email. There are three key stages of implementing a content-based lead generation strategy -- content development, targeting and prospect nurturing -- that marketers should take into account. However, they often focus on one stage more than … [Read more...]

Creative machines: How close are we to AI-generated content marketing?

We typically think of artificial intelligence (AI) within our industry in terms of processes and calculations. Media buying, for example, is ripe for intervention by sophisticated algorithms and machine learning systems. The commonly-held assumption … [Read more...]

Losing Net Neutrality Could Destroy Internet Marketing: What You Need to Know

Amid recent developments in proposals, passes, and controversies of policies, you might have missed an important issue. Recent debate over the current state and future of net neutrality has created a lot of buzz around the issue, leaving many people … [Read more...]

The 5 Stages of Content Marketing Development

In my online business I teach entrepreneurs how to use content marketing to start and grow a business. I've found that most entrepreneurs, freelancers and startup owners are smart, skilled and motivated people. Most have at least heard of content … [Read more...]

5 Major Steps In Developing A House Plot

As with any development, there are a few steps that ensure that a house plot is fully developed. The development must be in line with the regulations as well as the surrounding landscape that the particular plot is located. Step1 An initial survey … [Read more...]