Sonali brings 8 years of writing and editing experience to MTA. She aims to create, and curate content based on in-depth research, industry insights and the need to tell compelling brand stories that engage readers. In her career, she has worked on multiple content related projects around marketing, sales, social media, corporate communications, digital, events, internal … [Read more...] about How Predictive Content Marketing Can Drive B2B Marketing ROI
"In-the-moment", one click, instant, and privacy protection are all words and topics that will define social media marketing in 2016. I want to make sure we are all on topic and on trend with our business social media plan as we head into a new year. So let's dive in shall we? So much of social media thus far, with the large exception of Twitter, could be past or future events, … [Read more...] about Explode Your Social Media Marketing in 2016 with These 4 Hot Trends
Marketing 333 Statistics 319 Socialbakers News 146 Social Customer Care 143 Social Media Tips 118 Events 112 News Advertising How to Product News More Topics. Social media marketing has matured into an industry that requires more than just creativity to succeed. Today, marketers not only have to create content but also need to have a strategic mindset to execute that content … [Read more...] about Can You Measure the ROI of Social Media Marketing?
Though many PR professionals are fluent in marketing speak, some terms might be unfamiliar. Confusion can especially occur when PR pros' marketing colleagues use terms related to email and digital marketing or employ abbreviations:. "We need to re-think the CTA on that drip campaign because the CTR was abysmal." Inbound marketing: A strategy using content marketing, blogs, … [Read more...] about 16 email marketing terms PR pros should know
Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: October 2-4, 2017: MarTech Boston Learn More About Our MarTech Events October 24-26, 2017: SMX East Link: Marketing Day: Content marketing strategies, B2B campaigns & D&B CMO … [Read more...] about Marketing Day: Content marketing strategies, B2B campaigns & D&B CMO Rishi Dave