Harvard Business Journal’s Power of 1% in Digital Transformation

Many organizations are moving to adopt digital technologies, but the speed of adoption is ever increasing and most organizations need to move at a faster pace to avoid competitive disadvantage. A new approach is needed where companies commit to an … [Read more...]

Social influencer marketing grows following among hotels

When it comes to marketing, few tools are as powerful as social media. Thanks to their sizable caches of personal data, platforms like Facebook and Instagram have made it easier than ever for brands to target specific markets based on age, location, … [Read more...]

99 Collaboration Tools You Should Know in 2019

Collaboration tools drive business today. In the last two decades, organizations have learned, sometimes through painful trial and error, that email and meetings aren't adequate tools on their own for people to work together. (Can you believe anyone … [Read more...]

10 essentials for your social media marketing campaigns

It's nearly impossible to run a successful business today without a social media strategy. Unfortunately, social media marketing requires a lot more than just signing up for a Facebook account and posting the occasional meme. Succeeding online … [Read more...]

What Is Content Marketing

If you have a business and you are trying to attract clients, sales, or you are building your brand online you must consider Content Marketing. What is Content Marketing? Content Marketing is basically posting content on your Social Media Channels … [Read more...]

5 Bad Habits that Will Tank Your Social Media Marketing

When I think about social media, I start to sound a lot like somebody's cranky grandma. Back when I was starting out in marketing, we didn't have all this Twitter or LinkedIn or Facebook. If you wanted to run an ad, you bought a classified. In the … [Read more...]

Influencer marketing platform Buzzoole introduces automated reporting on Instagram Stories

Influencer marketing platform Buzzoole has launched a new integration with Instagram that will allow brands to monitor 'stories-based' influencer marketing campaigns.The platform, owned by Facebook, recently reached one billion monthly users and … [Read more...]

Paradigm Shift: New Facebook Tool Makes Influencer Marketing the New Norm

Today's connected consumer represents a sharp departure from the consumer of the past: relentless in pursuing information, sceptical, savvy, and suspicious of traditional advertising approaches. That being the case, marketers in both the B2C and B2B … [Read more...]

Influencer Marketing Is Going Mainstream With Facebook’s Upcoming Tool

The world's largest social network just sent a clear signal that the future of advertising on its platform is in influencer marketing.Facebook's launch last Monday of its Brand Collabs Manager search engine—which will help connect marketers to social … [Read more...]

New Survey: Nearly 70% of Businesses Use Email Marketing

But is email marketing really dead? Not according to statistics. There are more than 4 billion email accounts across the world, and businesses are more successful at reaching consumers through email than social media: 90% of emails reach the correct … [Read more...]