The accelerating way of change to the new social science of marketing In recent years, the concept of influence in social media marketing has evolved very quickly. Leaders now understand the importance of using content to stand out. They recognize … [Read more...]
Influencer Marketing in the Cryptocurrency Age
June 15, 2018 By
The burgeoning cryptocurrency and blockchain industry is opening up lucrative job opportunities for enthusiasts. opportunities for cryptocurrency influencers are growing as "easy money for cryptocurrency projects evaporates." As Initial Coin … [Read more...]
9 Hacks for Creating an Influencer Marketing Strategy to Increase Traffic
June 13, 2018 By
Influencer marketing has become one of the most effective marketing tools that businesses swear by today. In fact, 92% of marketers who used an influencer marketing strategy found it to be effective. That is because influencers wield immense power … [Read more...]
Influencer marketing & measurement: Three things to consider
May 30, 2018 By
The cost of influencer or talent-led marketing has increased in the past few years. Research suggests influencers with three to seven million followers on Instagram can easily charge $75,000 for a single post. This, coupled with the growing subtlety … [Read more...]
Renault is using artificial intelligence to run its influencer marketing campaigns
May 27, 2018 By
Renault is letting machine learning power the decisions it makes about influencer marketing. The automaker is testing an AI social listening tool in a number of European markets which allows it to easily segment audiences and identify influencers … [Read more...]
Are you making these 8 common influencer marketing mistakes?
May 25, 2018 By
Social influencer marketing is where it's at right now, with the amount of money being spent on this form of marketing growing year on year. The best part is that because you can focus on different levels of influencers - from national celebrities … [Read more...]
Influencer marketing & measurement: Three things to consider
May 23, 2018 By
The cost of influencer or talent-led marketing has increased in the past few years. Research suggests influencers with three to seven million followers on Instagram can easily charge $75,000 for a single post. This, coupled with the growing subtlety … [Read more...]
