How Small Businesses Can Use Influencer Marketing in 2019

Perhaps you've wanted to incorporate influencer marketing into your strategy but have been too afraid of the risks. It can seem like a highly competitive industry where only the big companies with huge budgets who treat influencers to lavish trips … [Read more...]

You Ask, I Answer: How to Evaluate Influencer Marketing Software?

Jim asks, "What should we be looking for in influencer marketing software? We need a BS detector for all the sales pitches." Influencer marketing software has to fulfill at least one of three functions: Identification - finding influencers through … [Read more...]

Influencer marketing needs to clean up its act in 2019

If you can't help but roll your eyes when you hear the word 'influencer' then trust me, you're not alone. Earlier this year, one of the biggest social media influencers in the world told his colleagues to get a real job. So, does this mean the end is … [Read more...]

Does Influencer marketing really work?

Yes, if you do it right. Hint: when you hire an Influencer, ask THEM to recommend the best way they can influence for you rather than telling them what to do. PS/I also recommend to read Interview Influencers with Style.. My 2019 predictions for the … [Read more...]

The ROI of Influencer Marketing

Influence marketing is all the rage now, and it's fairly easy to understand why, as brands struggle to get their own organic and even paid content out to their target audiences. I recently explained 5 reasons to work with an influencer, which details … [Read more...]

Influencer Marketing Lessons from Fashion Nova and Zara

LONDON, United Kingdom — Influencers continue to grow in popularity as a way for brands to appeal to their customer and attract new audiences. However, some fashion brands have been more successful than others, with Fashion Nova, Zara, KKW Beauty and … [Read more...]

Even social networks are struggling with influencer marketing

The following is a guest post from Gil Eyal, CEO and co-founder of HYPR Brands. Aside from the fact that they used a competitor's platform, Snap's approach was fairly standard. Snap hired social media star Luka Sabbat to promote Snap Spectacles on … [Read more...]

The inherent disparity between TV and influencer marketing regulation needs to be fixed

Recently, the ASA put out guidelines which, in their words "help social influencers stick to the rules by making clear when their posts are ads."While I welcome anything that will help drive transparency in the market, I think there is a massive … [Read more...]

Tips On Building Brand Awareness Through Influencer Marketing

Have you ever wondered why your competitors' posts are more liked and shared than yours? Both their content and their products aren't as nearly as good as yours and yet, the buzz is constantly created around them Why is that?Well, they've probably … [Read more...]

Want Better Engagement from Influencer Marketing? It’s Time to Go Micro

Brands may still have a few kinks to work out when it comes to measuring accurate ROI from influencer campaigns, but one thing's for sure: Influencers have become a cornerstone of modern social media marketing. A 2018 survey from the ANA showed that … [Read more...]