The inherent disparity between TV and influencer marketing regulation needs to be fixed

Recently, the ASA put out guidelines which, in their words "help social influencers stick to the rules by making clear when their posts are ads."While I welcome anything that will help drive transparency in the market, I think there is a massive … [Read more...]

Even social networks are struggling with influencer marketing

The following is a guest post from Gil Eyal, CEO and co-founder of HYPR Brands. Aside from the fact that they used a competitor's platform, Snap's approach was fairly standard. Snap hired social media star Luka Sabbat to promote Snap Spectacles on … [Read more...]

Tips On Building Brand Awareness Through Influencer Marketing

Have you ever wondered why your competitors' posts are more liked and shared than yours? Both their content and their products aren't as nearly as good as yours and yet, the buzz is constantly created around them Why is that?Well, they've probably … [Read more...]

Want Better Engagement from Influencer Marketing? It’s Time to Go Micro

Brands may still have a few kinks to work out when it comes to measuring accurate ROI from influencer campaigns, but one thing's for sure: Influencers have become a cornerstone of modern social media marketing. A 2018 survey from the ANA showed that … [Read more...]

Influencer marketing startup Mavrck raises another $5.8M

Mavrck has raised another $5.8 million in funding, bringing its total raised to $13.8 million. When the company raised its Series A back in 2015, it was focused on helping brands work with "micro-influencers" who were already using their products. … [Read more...]

Marketers Beware: Influencer Marketing Fraud is Real

In an effort to expand their reach into the right markets, many brands are turning to social media influencers. Brands such as Adobe and Squarespace are making use of micro-influencer marketing particularly, seeking out social media celebrities with … [Read more...]

What’s Next for Influencer Marketing?

Marketers and audiences alike have been captivated by influencers on social media. Who doesn't want recommendations from trustworthy sources? And what brand doesn't want to be the one recommended by influential social media users? Word-of-mouth … [Read more...]

You Ask, I Answer: B2B Influencer Marketing On The Rise

Tammy asks, "Are you seeing the use of #socialmedia influencers for B2B on the rise? I think most of us primarily think of it in terms of B2C." B2B #InfluencerMarketing is already huge, especially in tech #B2B. I work with IBM on this front as well … [Read more...]

Influencer Marketing Trends to Know in 2018

The popularity of influencers as a marketing medium shows no signs of slowing. They give brands the opportunity to reach consumers through more authentic, experiential marketing forms, while offering entertainment value and a personal connection … [Read more...]

Curalate and Ripple Street Partner to Bring Social Commerce to Influencer Marketing

PHILADELPHIA--(BUSINESS WIRE)--Jul 31, 2018--In a new partnership, Curalate and Ripple Street (formerly House Party, Inc.) have teamed up to make content generated by Ripple Street's network of 1.1 million influencers shoppable, enabling consumers to … [Read more...]