Top Tips for Instagram Influencer marketing

Instagram has become an effective digital marketing platform for many brands, who uses it to market themselves through influencers. Recently, Instagram has crossed 400 million active users, which makes it a better marketing place than Twitter. One of … [Read more...]

Social Media Marketing Moves from Megaphone to Targeted Conversations

The emergence of social media in marketing has drastically revolutionized the ways marketers and brands engage with consumers. Moving away from more traditional digital tactics, brands have started leveraging influencers to amplify their messaging, … [Read more...]

How Your Small Businesses Can Benefit From Social Influencer Marketing

Do you think social influencer marketing is for small businesses like mine?Of course, it is!But, why is Kim Kardashian going to promote my product on her Instagram?She's not going to.Who, then?There are influencers in every niche with a sizeable … [Read more...]

How Influencer Marketing is going to be different in 2018?

Our aim here is to help marketers and influencers to get a better understanding of influencer marketing and how the practice is changing.We used Lefty data to draw a few conclusions on the evolution of influencer marketing and we decided to ask 5 of … [Read more...]

Influencer Marketing is About to Evolve the Market for Business Organization

Influencer Outreach. Within a few years, influencer marketing has gone from being the minor expense in a brand's online marketing budget to a personal digital marketing category. In the upcoming year, the marketing space for influencers will expand. … [Read more...]

How Influencer Marketing is going to be different in 2018?

Our aim here is to help marketers and influencers to get a better understanding of influencer marketing and how the practice is changing.We used Lefty data to draw a few conclusions on the evolution of influencer marketing and we decided to ask 5 of … [Read more...]

Top 5 Influencer Marketing Tools

In the crowded world of social media, a few people have a lot more influence than the rest. These "influencers" are the stars of the social media world with vast followings and loyal bands of engaged fans. For marketers in all industries, being … [Read more...]

How Tom’s of Maine Found Success in Micro-Influencer Marketing

Influencer marketing is about growing your audience and leveraging the voice of well-connected people ... but using influencers with the biggest audiences isn't always the answer. Tom's of Maine uses a micro-influencer model to get the word out about … [Read more...]

How to amplify your content marketing with influencer-driven writing contests

The purpose of a content marketing campaign is almost never a boost in sales: People who want to consume and share information rarely intend to buy. Content marketing is mostly about influencing the influencer, i.those people who can impact your … [Read more...]

Will Amazon Dominate Influencer Marketing Too?

  Amazon is making a new move into influencer marketing offering Youtube, Twitter, and Instagram influencers the option to set-up a simple storefront on Amazon.com. Social media stars can send their audience to these storefronts to … [Read more...]