The following is a guest post from Gil Eyal, CEO and co-founder of HYPR Brands. Aside from the fact that they used a competitor's platform, Snap's approach was fairly standard. Snap hired social media star Luka Sabbat to promote Snap Spectacles on Instagram. The relationship was covered by the now standard industry "Pay and Pray" model where brands pay influencers in advance … [Read more...] about Even social networks are struggling with influencer marketing
Perhaps you've wanted to incorporate influencer marketing into your strategy but have been too afraid of the risks. It can seem like a highly competitive industry where only the big companies with huge budgets who treat influencers to lavish trips and extravagant gifts monopolize the attention of those social influencers with over a million followers. Read more … [Read more...] about How Small Businesses Can Use Influencer Marketing in 2019
Source: UnSplash.com When it comes to influencers, we as marketers often think like Ross Geller. As a result, what we consider 'Unagi' possessed by influencers often turns out to be just another kind of Sushi. We end up falling into the trap of influencers who bring in little value because most... Read more … [Read more...] about 12 Game-Changing Hacks for Influencer Marketing
Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media influencers! Beauty transparency is a phrase that refers to ethics and truthfulness of the beauty industry as it relates to customer knowledge. The beauty industry encompasses the sales of all cosmetic products including makeup, haircare, skincare, and … [Read more...] about How the Beauty Transparency Movement Impacts Influencer Marketing
Jim asks, "What should we be looking for in influencer marketing software? We need a BS detector for all the sales pitches." Influencer marketing software has to fulfill at least one of three functions: Identification - finding influencers through proven methods. Outreach and management -... Read more … [Read more...] about You Ask, I Answer: How to Evaluate Influencer Marketing Software?