Influencer Marketing in the Digital Age of NOW

The accelerating way of change to the new social science of marketing In recent years, the concept of influence in social media marketing has evolved very quickly. Leaders now understand the importance of using content to stand out. They recognize … [Read more...]

Influencer Marketing in the Cryptocurrency Age

The burgeoning cryptocurrency and blockchain industry is opening up lucrative job opportunities for enthusiasts. opportunities for cryptocurrency influencers are growing as "easy money for cryptocurrency projects evaporates." As Initial Coin … [Read more...]

9 Hacks for Creating an Influencer Marketing Strategy to Increase Traffic

Influencer marketing has become one of the most effective marketing tools that businesses swear by today. In fact, 92% of marketers who used an influencer marketing strategy found it to be effective. That is because influencers wield immense power … [Read more...]

How beauty brands have evolved their influencer marketing

The beauty industry had adopted influencer marketing more fervently than any other industry. With big budgets and a less tangible product than, say, fashion or homeware - influencers (or digital talent) can bring products to life, and help to create … [Read more...]

Expert Influencer Marketing Tips To Introduce Brands To A Niche Segment

Influencer marketing is a perfect tool for introducing your brand to a niche segment, encouraging prospective buyers to try your products. However, since it is a relatively new, influencer marketing is a little trickier than other marketing … [Read more...]

Influencer marketing & measurement: Three things to consider

The cost of influencer or talent-led marketing has increased in the past few years. Research suggests influencers with three to seven million followers on Instagram can easily charge $75,000 for a single post. This, coupled with the growing subtlety … [Read more...]

Renault is using artificial intelligence to run its influencer marketing campaigns

Renault is letting machine learning power the decisions it makes about influencer marketing. The automaker is testing an AI social listening tool in a number of European markets which allows it to easily segment audiences and identify influencers … [Read more...]

Are you making these 8 common influencer marketing mistakes?

Social influencer marketing is where it's at right now, with the amount of money being spent on this form of marketing growing year on year. The best part is that because you can focus on different levels of influencers - from national celebrities … [Read more...]

Influencer marketing & measurement: Three things to consider

The cost of influencer or talent-led marketing has increased in the past few years. Research suggests influencers with three to seven million followers on Instagram can easily charge $75,000 for a single post. This, coupled with the growing subtlety … [Read more...]

How This Startup is Transforming Influencer Marketing for Brands and Creators

There's good news and bad news where influencer marketing is concerned. On the one hand, one survey shows that 79 percent of marketing decision makers will spend money on influencer marketing this year, and 43 percent plan to spend more this year … [Read more...]