Influencer Marketing Trends to Know in 2018

The popularity of influencers as a marketing medium shows no signs of slowing. They give brands the opportunity to reach consumers through more authentic, experiential marketing forms, while offering entertainment value and a personal connection … [Read more...]

Curalate and Ripple Street Partner to Bring Social Commerce to Influencer Marketing

PHILADELPHIA--(BUSINESS WIRE)--Jul 31, 2018--In a new partnership, Curalate and Ripple Street (formerly House Party, Inc.) have teamed up to make content generated by Ripple Street's network of 1.1 million influencers shoppable, enabling consumers to … [Read more...]

5 Great Examples of Instagram Influencer Marketing

You can learn a lot from the influencers who built their personal brands on Instagram from the ground up, without the support of digital teams and budget. These are the people who understand their core audience needs and content proclivities better … [Read more...]

Influencer Marketing Lessons from Fashion Nova and Zara

LONDON, United Kingdom — Influencers continue to grow in popularity as a way for brands to appeal to their customer and attract new audiences. However, some fashion brands have been more successful than others, with Fashion Nova, Zara, KKW Beauty and … [Read more...]

5 Common Influencer Marketing Mistakes to Avoid

We Love Shares! Spread the love: In today's digital age, influencers are hot property. Because of this fact, influencer marketing has become the fastest growing customer acquisition method. Brands, who once spent their time chasing celebrities … [Read more...]

Why Influencer Marketing Is Unique and Even More Vital for B2B Marketers

In recent years, social media influencers have become a centerpiece of business-to-consumer marketing strategies, but as its popularity grows, business-to-business brands are starting to follow suit.A recent study found that 75 percent of marketers … [Read more...]

Influencer Marketing: It’s Not A Funnel | Marketing Insider Group

This post was originally published on this site. Influence marketing is all the rage. Influencers get paid big bucks to capitalize on their large networks in hopes that the brands they recommend will fly off the shelves. In fact, influencers have a … [Read more...]

An open letter to Keith Weed: Axing fake followers won’t fix influencer marketing

Credit: Illustration by Tam Nguyen/Ad Age Keith Weed intentions were good last week when he said Unilever would no longer work with influencers that buy followers. The influencer industry should be delighted that it's being recognized by the chief … [Read more...]

Celebrity Influencer Marketing Is Dead, Report Says–Real Employees And Customers Are Better

While many (including me) have heralded influencer marketing as one of the Holy Grails of effective public relations, a new report from Sprout Social suggests that celebrity influencers are rapidly losing their power. But before you hang up the … [Read more...]

Unpacking the era of influencer marketing

georgejmclittle via 123RF.com. As a result, marketers are finding influencer investments to be not only worthwhile but necessary. Marketers are also choosing to embrace turnkey providers such as Indahash or Webfluential for managing influencer … [Read more...]