If you can't help but roll your eyes when you hear the word 'influencer' then trust me, you're not alone. Earlier this year, one of the biggest social media influencers in the world told his colleagues to get a real job. So, does this mean the end is nigh for influencer marketing? While the... Read more … [Read more...] about Influencer marketing needs to clean up its act in 2019
Yes, if you do it right. Hint: when you hire an Influencer, ask THEM to recommend the best way they can influence for you rather than telling them what to do. PS/I also recommend to read Interview Influencers with Style.. My 2019 predictions for the state of Influencer Marketing. I'm going to... Read more … [Read more...] about Does Influencer marketing really work?
Influence marketing is all the rage now, and it's fairly easy to understand why, as brands struggle to get their own organic and even paid content out to their target audiences. I recently explained 5 reasons to work with an influencer, which details why more and more brands choose to work with micro-influencers in particular in order to create content and get that content to … [Read more...] about The ROI of Influencer Marketing
LONDON, United Kingdom — Influencers continue to grow in popularity as a way for brands to appeal to their customer and attract new audiences. However, some fashion brands have been more successful than others, with Fashion Nova, Zara, KKW Beauty and H&M taking the lead in the first half of 2018,... Read more … [Read more...] about Influencer Marketing Lessons from Fashion Nova and Zara
The following is a guest post from Gil Eyal, CEO and co-founder of HYPR Brands. Aside from the fact that they used a competitor's platform, Snap's approach was fairly standard. Snap hired social media star Luka Sabbat to promote Snap Spectacles on Instagram. The relationship was covered by the now standard industry "Pay and Pray" model where brands pay influencers in advance … [Read more...] about Even social networks are struggling with influencer marketing