Acadia Otlowski is the editor and copywriter at HiP. She handles writing subject lines and email copy as well as contributing weekly to the blog. Acadia is a journalism major turned marketing enthusiast with a heavy background in research and writing. Outside of work, she is an avid reader and storyteller, as well as a fire performer. … [Read more...] about Infographic – Latest Trends In Social Media Marketing B2B & B2C
journalism
More Mature Content Marketing? Do These 5 Things (48)
A year after launching the brand journalism site Smarter With Gartner, two critical inflection points led us to realize we were ready to advance in the Maturity Model for Content Marketing: The global team of content creators needed more robust tools to produce the steady stream of articles,... Link: More Mature Content Marketing? Do These 5 Things (48) via … [Read more...] about More Mature Content Marketing? Do These 5 Things (48)
More Mature Content Marketing? Do These 5 Things (48)
A year after launching the brand journalism site Smarter With Gartner, two critical inflection points led us to realize we were ready to advance in the Maturity Model for Content Marketing: The global team of content creators needed more robust tools to produce the steady stream of articles,... … [Read more...] about More Mature Content Marketing? Do These 5 Things (48)
The Content Marketing Revolution – Harvard Business Review
There’s a big shift in marketing circles as more brands are publishing sponsored content on websites and in newspapers and magazines, with some poaching journalists from traditional media outlets to create content for their own in-house production. Nine out of ten organizations are now marketing with content by publishing (or passing along) relevant information, ideas, … [Read more...] about The Content Marketing Revolution – Harvard Business Review