Collaboration tools drive business today. In the last two decades, organizations have learned, sometimes through painful trial and error, that email and meetings aren't adequate tools on their own for people to work together. (Can you believe anyone ever thought they would be?) Now, the way we share files, discuss how to approach a project or a client, manage work in progress, … [Read more...] about 99 Collaboration Tools You Should Know in 2019
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How to Capture Qualify and Close Sales Leads
Everyone wants traffic, but few know how to get it. That was the hypothesis behind the birth of Growth Machine, an SEO-focused content marketing agency. If you’re involved in sales for an agency or another business with a sales cycle, there’s almost certainly a way you could be using similar methods to Growth Machine to rapidly capture, qualify and close sales leads on … [Read more...] about How to Capture Qualify and Close Sales Leads
21 Quick & Dirty Content Marketing Tips for More Traffic & Conversions
Conversions.Traffic.Everybody wants them, but not everybody knows the little ways they can improve their content marketing to get them.According to The Goal Pyramid by Matthew Michaelwicz, breaking down your big goals (like more traffic, more conversions, more leads, more sales) into smaller,... … [Read more...] about 21 Quick & Dirty Content Marketing Tips for More Traffic & Conversions
Natural Language Generation Accelerates Content Marketing: But Keep Your Hands on the Wheel
The amount of content needed to create engaging digital experiences has easily doubled, maybe even tripled. Why? The payoff is big. . More current and targeted content leads to improved digital experiences, resulting in deeper customer engagement and increased revenues. It's easy to see why "content marketing revenues are projected to grow at a 14.4 percent compound annual … [Read more...] about Natural Language Generation Accelerates Content Marketing: But Keep Your Hands on the Wheel
How to Document Your Content Marketing Strategy
Content marketing is 62% less costly and generates up to three times more leads than outbound marketing. No longer do you have to reach out to the consumer, you can now have them come to you instead. That's the power of content marketing. But, it's much easier said than done. Developing and publishing content takes careful planning. … [Read more...] about How to Document Your Content Marketing Strategy