Content marketing is a great, wonderful, powerful way to earn attention and loyalty online ... but much of what the industry talks about comes from a B2B perspective. A lot of the rules change when you move to the B2C sector, and still more change when you talk about businesses operating on the... … [Read more...] about No Lies: How to Get Content Marketing Right in E-Commerce
loyalty
119 Facts You Don’t Know About Email Marketing
Email marketing has been around for a while, and for those who do not know, it is worth pointing out that it represents the practice of sending commercial messages to a group of people via email. It represents a smart marketing strategy that can help build brand awareness, trust and loyalty, while also increasing the percentage of conversions and of revisiting users. … [Read more...] about 119 Facts You Don’t Know About Email Marketing
Why Email Marketing Needs to Move Beyond Personas
Emily is 32 years old. She's a white female with a college degree and works in a law firm, making approximately $90,000 a year. She lives in Seattle with her husband and two kids, where they love to hike, camp and stay active outdoors. A bargain hunter, Emily rarely buys products at full price, is always in search of the best deal and has little brand loyalty, since she's … [Read more...] about Why Email Marketing Needs to Move Beyond Personas
How Ecommerce Brands Should Approach Content Marketing in 2018
Content marketing is changing. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it's not enough anymore. In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and increase sales for your ecommerce … [Read more...] about How Ecommerce Brands Should Approach Content Marketing in 2018
5 steps to a scaleable content marketing campaign
There are 2 key points in the life of a content marketing campaign where many fail. The first is the beginning, where you set out to find what your audience is looking for.The second is when you to scale your content creation beyond yourself. You hire a writer... But the brand loyalty you have... … [Read more...] about 5 steps to a scaleable content marketing campaign